Apple has just launched the new iPhone 12 and fans are excited. We take a hard look at not just the latest phone Apple has rolled out but whether its playbook is looking tired, if 5G is all it is cracked out to be and how the world’s most valuable company can keep making money. Lin Suling speaks to IMD Business School’s LEGO Professor of Management and Innovation Howard Yu and Vice President of Client Devices research at IDC Bryan Ma.

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