In this iPhone101 episode Jeff will show you how to turn off ad tracking and reset your advertising identifier. This won't stop all advertising, however, do we want Big Apple to tempt our habits? By tracking your movements on the iPhone, apps and basically anywhere you go, Apple can form a profile on you and target advertising towards you that may be hitting too close to home. Ever get that Wow moment when you receive an ad about a certain item and you were just mentioning that the other day to a friend? Coincidence? No not at all, your profile is being targeted.

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