Innova.buzz

Irina Poddubnaia, Unlocking the Power of Customer Journeys - Innova.Buzz 563


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Our guest in this episode is Irina Poddubnaia, founder of TrackMage - software for package tracking that increases sales and customer retention by providing an outstanding post-purchase customer experience. Her journey started from running a fulfillment center in China for 2.5 years (without speaking Chinese) and went to launching a SAAS company completely remotely without external funding and running it successfully to this day.

In our conversation Irina talked to me about

  • how to focus on getting extra sales from existing customers, rather than just chasing new customers;
  • optimizing the customer journey and how to provide an amazing customer experience throughout the entire customer journey;
  • when is the best time to ask for a review.

Listen to the podcast to find out more.



This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe
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