Content creation and marketing strategies are continuously changing, therefore so are the way students are learning about it. Listen now to learn all about how PR education is constantly evolving.

"74% of consumers expect brands to chime in on social issues". In this episode, Aideen O'neill, talks about how many brands are using their platforms to touch on social issues, which also plays into their marketing campaigns and branding.

PR is constantly surrounding us. Listen here to learn about how PR is being used in print, politics, and health with the expert herself, Sangeeta Waldron.

Deep dive into the ever-evolving social media world and find out how influencers are changing the way products are being advertised.

Find the full blog on our website: https://irishacademy.com/2024/02/29/pr-influencers-blog/ 

"Don't go anywhere you aren't supposed to be going, because it could be booby trapped"

On this weeks episode, Ellen Gunning sits down with Ray Taylor, author of Mr Ray Would Like A Monkey.

This episode was first broadcast on 103.2 Dublin City FM. 

"We often hear that radio is for older people and that is just not true"

On this weeks Mediascope episode, Ellen Gunning sat down with John Purcell, independent chairperson of Radio Centre.

This episode was first broadcast on 103.2 Dublin City FM.

"Even if the under 25's are not your current target audience or maybe they don't the spending power to buy your product or service, they will be your customer in 5 years or 10 years"

On this weeks Mediascope episode, Ellen Gunning sits down with Jay Reid, strategy director at Core, to discuss advertising to university students. 

This episode was first broadcast on 103.2 Dublin City FM.

"A lot of it is research. Pre and post interview research"

On this weeks Mediascope episode, Ellen Gunning sits down with newly appointed general manager of Dublin City FM to talk all things radio. 

This episode was first broadcast on 103.2 Dublin City FM.

"They know this is damaging. They know it from their research, but hey, it's making them money"

On this week's episode, Ellen Gunning sits down with Greg Canty from Fuzion PR. They discuss all things Facebook Whistle Blowing scandal. 

This episode was first broadcast on 103.2 Dublin City FM.

"The reason the state has been reluctant to get involved is really to limit its liability"

On this week's episode, Ellen Gunning sits down with TD Eoin O'Broin to discuss the impact of poorly built homes. 

This programme was first broadcast on 103.2 Dublin City FM.