Jeff Donnelley and Colin Bracey are the co-founders of MegaFans, a mobile esports platform and community bridging web2 to web3 in a play-to-earn environment for gamers, collectors and developers.
This episode of MoneyNeverSleeps is sponsored by Philip Lee, one of Ireland’s fastest-growing corporate law firms and expert advisors at the heart of the Dublin and London start-up, fintech and crypto communities.
MegaFans are the sixth of ten founding teams forming the Launchpool Web3 Techstars Accelerator Class of 2022 that we’ve got on the show over the next two months.
In this episode, Pete Townsend talks to Jeff and Colin about:
How their paths first converged with the predecessor to MegaFans after doing the first legal ICO (initial coin offering) in Canada.
An inside look at the MegaFans platform
‘Mining’ the web2 market and building a web3 community
The longer-term vision for MegaFans and the esports market overall
How Jeff and Colin are approaching the big challenges in front of them right now
HIGHLIGHTS:
Jeff Donnelley on getting his first big break in gaming marketing that sent him down the path towards MegaFans:
“I was working with the agency Havas on user acquisition, retention and monetization programs for gaming companies, and we landed DraftKings back when they were just developing their brand.
“They approached us and said, ‘Look, can you show us the go-to-market strategy for this? How do we acquire new users? What’s the best way to do it cost-effectively and efficiently?’
“So, we went to work for them and helped them model out and build their user onboarding, retention and monetization programs for about five years.”
Colin Bracey on the earliest days of mobile gaming:
“In the early 2000s, I was the European lead developer for Motorola, and we came up with the first ever over-the-air mobile game, which was effectively a Nintendo Game Boy bolted onto the back of a Motorola mobile phone with wires sticking out all over the place. We made a call over the network, and we could see two Marios running on the screen at the same time – that was my intro into mobile gaming.”
Jeff Donnelley on his convergence with Colin Bracey:
“In 2016 I had my eye on the esports space, and that’s where my career had culminated to that point. I had already worked in iGaming, PC gaming, mobile gaming, fantasy sports gaming and I was in a really unique position. So, I went and started another ad agency and media company and started working with some other gaming companies while I started building my agency.
“That’s how I met Colin – I was doing a global go to market strategy for his company, which was another mobile e-sports company.”
Colin Bracey on his convergence with Jeff Donnelley:
“When I started my own company (RewardMob), we had a mobile game which was similar to MegaFans but based more around sweepstakes, and we did the first legal ICO in Canada.
“So, we had the Canadian government and the British Columbia Securities Commission on board, and then at the end when we’re ready to go with our big press releases, [the BCSC] said ‘You can’t tell anybody about this.’
“That was going to be our big press release, and that’s where Jeff came into it because he was doing the global go-to-market strategy – it affected him probably more than it did me!”
Jeff Donnelley on bringing things together with Colin into MegaFans:
“I had been working on the MegaFans idea and had a prototype built, and said to Colin ‘We’ve got you and me, we’ve got great developers and we’ve got a couple of other biz dev people – why don’t we just pull them all over to MegaFans and bring that to market instead?’”
Jeff Donnelley on the MegaFans product:
“We tested the product in market, and we were off-chain originally, but we always knew we were going to go [onchain]. MegaFans is an esports platform – it’s a software kit that can integrate into any mobile game and offer esports tournaments in those games to players around the world simultaneously.
“You can win prizes in t...