87% of Irish adults made donations to charity in the first three months of the year; with nearly half (47%) making donations to charities supporting Ukraine, according to new research published by Enthuse, the donations, fundraising and events platform.
The research was published to mark the launch of the company’s new Irish operations, based in Dublin. The company already works with prominent Irish charities including MS Ireland, Irish Red Cross and Ronald McDonald House. The Donor Pulse research tracks changing consumer habits and attitudes to charity and fundraising on a periodic basis.
Ukraine in Focus
According to the research, the war in Ukraine has had a significant impact on Irish people. 38% of Irish people donated to charities providing humanitarian support on the ground in Ukraine, while a further 23% donated to charities supporting Ukrainian refugees arriving in Ireland. Tellingly, of those that made donations to charity in the past three months, more than one in five (21%) donated money solely to Ukrainian causes, potentially suggesting a marked rise in charitable donations in the first three months of the year.
The Causes That Resonate With Irish People
Aside from the war in Ukraine, some of the most prominent causes to resonate with Irish people in the last three months were local community charities (25%), mental health support services (24%), homelessness (22%), children’s charities (22%) and cancer research (20%). Other causes to receive donations included:
Animal welfare charities (19%) — Local hospices (17%) — Church or faith-based organisations (13%) — Charities supporting the elderly (9%) — Grassroots sport (9%) — Environmental causes (7%) — Educational charities (7%)
Positive Sentiment, Despite Inflationary Pressures
The rising cost of living has emerged as one of the defining challenges for Irish households in 2022, with 80% of Irish adults citing it as their top concern for 2022. In comparison, only 11% referenced Covid.
However, despite this economic backdrop, the fundraising and charitable sector will be encouraged to learn that Irish adults remain positively disposed to donating to charity in 2022. Nearly two in five (38%) state that they were more likely to give to charity today than they were three months previously.
Exactly half of those surveyed said their attitude to charities had remained unchanged, while only eight per cent said they were less likely to give money to charity than before. The remaining five per cent either never donate to charity (3%) or remain unsure (2%).
Motivating Factors
The three most commonly cited reasons for donating to charity were moral duty (49%), the continued media coverage of humanitarian crises, including the war in Ukraine (29%), and a friend, family member or individual having personally benefited from the charity’s services (25%).
Looking Ahead
The last of the Irish Government’s Covid-19 restrictions were officially lifted on 01 April. In light of this return to normality, there appears to be a considerable appetite among Irish adults to participate in fundraising events or activities in 2022. Over half (58%) are open to participating in fundraising events later this year, with large group events, including fun runs and sponsored walks proving the most popular.
Amongst those who intend on participating in fundraising activities in 2022, exactly 50% are open to participating in large group activities, while 48% prefer the greater flexibility of being able to complete an exercise challenge in their own time. Other popular fundraising formats include pub quizzes and bake-offs (47%), lifestyle challenges (24%) and gaming events (20%).
The findings suggest that there is less appetite among Irish adults for formal fundraising events, including black-tie dinners (only 13%) or traditional professional networking events (just 7%).
Commenting on the research, Enthuse’s Ireland Country Lead, Luke Dixon, said:
“We are delighted to publish our first ever Enthuse Dono...