Iron Foundry

Amber Taylor is the Chief Digital Product Officer at Les Mills. In a discussion with Kyriakos , Amber discusses about her journey with Amazon, Nike, and joining Les Mills, the company behind the fitness classes offered in over 20,000 clubs across more than 100 countries.

Full episode and show notes: https://tryterra.co/podcast/cdpo-les-mills-amber-taylor

Chapters

00:00 Introduction and Background

03:18 Training for Marathons and Mental Resilience

06:50 The Customer-Centric Approach at Les Mills

24:46 Moving Abroad for Career Opportunities

26:15 Navigating Cultural Differences and Joining a New Company

28:14 First things to do when joining as an executive

30:30 Understanding Company Culture and Ways of Working

39:08 Consistency in Fitness Programs and Personalization

49:53 The Role of VR and XR in the Fitness Industry

56:23 Creating Safe and Effective Fitness Content in VR

58:30 Les Mills' Roadmap: Helping Clubs Excel and Improving Digital Experiences

01:01:17 The Future of Fitness

Kyriakos is discussing with Sean Harrington , VP of Teamworks, and founder of Notemeal. Sean Harrington shares his journey from working with the New England Patriots to starting his own company, which was eventually acquired by Teamworks. He discusses the importance of technology in sports, particularly in areas like nutrition and performance tracking. The conversation also highlights the challenges of selling to different personas in the sports industry and the role of economic buyers in the purchasing process. He also discusses the evolution of the company's products and their impact on the sports industry. He shares how Teamworks provides an operating system for sports, allowing athletes and teams to access all the necessary tools and information in one place. Harrington also highlights Teamworks' expansion into the military space and the challenges of selling to the government. He emphasizes the importance of data in optimizing performance and the need for a global policy on wearable technology in the military. Harrington concludes by discussing the future of human performance and the need for a shift toward preventative medicine.Chapters:00:00 Intro04:30 Joining the New England Patriots05:40 Technologies Patriots are using10:20 Starting Notemeal13:50 Focusing on sports dietitians instead of athletes14:25 The first customers21:45 The product journey25:25 The acquisition process35:45 The product discovery at Teamworks42:50 Learnings from the go to market, and data 47:06 Improvements in the military sales process

Full episode and show notes: https://tryterra.co/podcast/vp-teamworks-sean-harrington

In our latest podcast Kyriakos is joined by Mike Nemke co-founder of Function Health.

Full episode and show notes: https://tryterra.co/podcast/cto-co-founder-function-health-mike-nemke

He discusses his background as a Green Beret and the leadership lessons he learned. He emphasizes the importance of building teams and trusting others to maximize outcomes. He also shares the founding story of Function Health, including how he met his co-founders and their mission to empower individuals to own their health. 

The customer experience involves answering a medical questionnaire, scheduling lab visits, and receiving test results. Function Health provides comprehensive lab testing and analysis to help individuals understand their bodies' systems and biomarkers. It offers an application that shows foods to eat and avoid based on the test results. 

The company aims to empower individuals to take control of their health by providing them with information and insights. The healthcare industry has slowly adopted this approach, but digital health has enabled remote testing and analysis. 

Function Health has an extensive waitlist and has seen rapid growth due to its strong business fundamentals and execution. They plan to expand their team and improve their product and marketing efforts.

Chapters

00:00 Intro02:10 Leadership Lessons and Building Teams13:58 The Founding Story of Function Health17:32 The Customer Experience18:03 Comprehensive Lab Testing and Analysis19:11 The Importance of Information Over Time19:41 The Role of Digital Health20:14 Challenges in the Healthcare Industry22:07 Identifying Cancer and Other Concerns23:40 Empowering Individuals with Information24:43 Function Health's Approach25:32 Understanding the Customer Base26:04 Partnership with Equinox26:52 The Impact of Co-founder Dr. Mark Hyman29:58 Function Health in the next five years31:26 Utilizing data from wearables and sensors34:40 The Future of AI in Health35:47 The Value and Limitations of Supplements38:13 Building an Outstanding Business43:08 Expanding the Team and Improving Marketing

In this podcast, we are joined by John Anthony, who led the teams at Swim.com, WHOOP, Google Health and others.

Full episode and show notes: https://tryterra.co/podcast/john-anthony-swim-podium-whoop

He created and led technologies such as AI-based swim trackers, WHOOP's Live Heart Rate functionality, Google's Health connect, and many others.

Chapters

00:00 Introduction

04:19 The AI wearable for swimmers

10:22 Joining Whoop and the Importance of Product Focus

25:42 Enhancing Spectator Engagement with Live Heart Rate Monitoring

29:23 The Potential of Real-Time Performance Metrics in High-Intensity Sports

38:05 The Evolution of Wear OS: Collaborations and Power Optimization

44:00 Sensor Fusion: The Future of Wearables

56:52 Shaping the Next 100 Years of Wearables

In this conversation, Kyriakos Eleftheriou is joined by Lucia Huang , CEO of Osmind.

Full episode and show notes: https://tryterra.co/podcast/ceo-and-co-founder-of-osmind

They discuss the founding story, the problem in mental health, fundraising, and many more.

Chapters

00:00 Intro

03:03 Founding Story

11:31 User Feedback

21:19 The Y Combinator Experience

23:14 Go-to-Market Strategy

23:50 Tracking Patient Outcomes and Interim Feedback

25:02 Building a Full Electronic Health Record System

29:20 Fundraising and Choosing Investors

31:36 Selecting Good Investors and the Importance of Operator Background

33:41 Creating Scarcity Mindset in Fundraising

35:56 Hiring for Values and Building Company Culture

41:30 Scaling the Team and Transitioning to a Management Role

44:06 Exploring the Potential of Psychedelic Medicine

48:06 Looking backwards from 100 years in the future

Doug Sweeny is the Chief Marketing Officer at ŌURA Health, home of the Oura Ring. He oversees the company's marketing, growth, and brand. In the latest discussion with Kyriakos, they discussed about marketing, brand, and his journey with ŌURA. Doug has led iconic brands like One Medical, Nest, Levi's, Adidas, and General Motors EV1.

Full episode and show notes: https://tryterra.co/podcast/Chief-Marketing-Officer-at-Oura-Doug-Sweeny

0:00 - Introduction
1:57 - Discussion on Doug's career journey and the companies he has worked with.
3:29 - The mission with Nest Labs
4:47 - Shift to healthcare and joining One Medical.
6:03 - Transition to Oura, and why Doug joined
6:48 - Criteria for choosing companies
9:18 - How marketing changes through different stages
11:27 - Initial steps when joining a company as a leader.
13:03 - Deep dive into Oura's mission and branding.
15:39 - Product positioning
19:27 - Partnerships and market expansion
24:42 - Membership strategies and the launch of new features
26:53 - The impact of Oura in the tech community
29:28 - Strategies to enhance word-of-mouth recommendations
31:49 - Women's health
34:28 - Global marketing strategies and adjusting to different markets
36:40 - Expansion through API and partnership integrations
38:24 - How to deal with competitors
41:03 - Leadership and team building
43:53 - Identifying candidate passion and alignment with company mission
45:34 - Personal leadership style and team interaction
47:35 - Future of healthcare and consumer-driven health management

More about Oura ► https://ouraring.com/More about Doug ► https://www.linkedin.com/in/dougsweeny/More about Terra ► http://tryterra.coMore Podcasts ►https://tryterra.co/podcastTwitter ► https://x.com/terraapi More about Kyriakos Eleftheriou ► https://x.com/kyriakosel

In this conversation, Kyriakos is discussing with Eswar, the Chief Technology Officer for Equinox.

Full episode and show notes: https://tryterra.co/podcast/CTO-of-Equinox-Fitness-Club-Eswar-Veluri

They discuss Eswar's journey at Equinox and the company's technology and user experience evolution. They also delve into the role of data in enhancing the athlete experience and personalizing workouts.

The conversation covers various topics related to fitness coaching, data tracking, nutrition, sleep, technology, company culture, collaboration, scaling teams, and future focus.

Chapters

00:00 Introduction and Background07:19 - Early technology team and growth09:39 - Core principles: member acquisition, retention, and revenue14:41 - Personalized class suggestions and streamlined check-in16:55 - App integration with club's Wi-Fi20:51 - Custom content on cardio equipment22:54 - Data-driven product development26:58 - Coaching product for strength training29:01 - Data for fitness progress tracking33:05 - Live data for real-time coaching35:14 - Role of technology in coaching39:27 - Leadership45:29 - Team Culture47:34 - Building balanced and diverse teams51:45 - Future focus on aging, mental health, and nutrition

In our latest podcast, Sokratis, Numan founder and CEO, discusses the company's evolution in the pursuit of improving Men's Health.
He outlines Numan's growth, product innovations, growth channels, and many more
Sokratis looks ahead to technology's potential to revolutionize healthcare with personalized insights and interventions.

Full episode and show notes: https://tryterra.co/podcast/ceo-and-founder-of-numan-sokratis-papafloratos

More about Numan ► https://www.numan.com/
More about Sokratis ► https://www.linkedin.com/in/sokratispapafloratos/

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More about Terra  ► http://tryterra.co

Twitter  ► / terraapi  
LinkedIn  ► / terraapi

Chapters:

00:00 Introduction and Launching Numan
04:07 Taking a Different Approach to Fundraising
05:29 Introduction of Blood Analysis
08:22 Using a Digital-First Approach
09:21 Expansion into Other Health Areas
11:29 Introduction of Blood Analysis
15:13 Convenience and Ease of Access
20:18 Early Fundraising and Approach for First-Time Founders
25:37 Approach to Distribution and Advertising
30:33 Advertising on the TV
37:22 Future Plans and Evolution of Numan
42:27 Educating Customers and the Future of Healthcare

In the latest episode with Kyriakos, we explore InstaLab with Adora Cheung, who transitioned from personal health struggles to creating a pioneering preventative healthcare company.

Full episode and show notes: https://tryterra.co/podcast/founder-of-instalab-adora-cheung

Adora discusses how InstaLab is altering the landscape of health diagnostics by making advanced testing more accessible and understandable for everyone.

She emphasizes the importance of proactive health management and how InstaLab's services can empower individuals to take control of their health before issues arise.

The conversation also touches on the challenges within the healthcare system that inspired the foundation of InstaLab and the future directions of health technology.

Chapters

00:00 Launching Instalab
04:05 Challenges with Traditional Healthcare
09:17 Focus on Cardio Panel
11:05 Biomarkers for Heart Disease
12:47 Recommendations and Legal Considerations
16:22 Longevity and De-risking Chronic Conditions
19:40 Blood Extraction Methods
23:22 Word of Mouth and Organic Growth
25:08 Focus on Founders' Health
26:36 Fundraising and Building a Forever Business
27:24 Building a Sustainable Business Model
29:13 Lessons from Y Combinator
31:23 The Importance of User Feedback
33:07 Characteristics of Successful Founders
34:55 The Role of Quick Decision-Making
35:12 Future Plans for Instalab
37:32 The Potential of Real-Time Data Sensors
39:20 Exciting Technologies in Healthcare
43:55 Changing the Healthcare Landscape
44:01 Company Culture and Hiring
46:01 Hiring for Roles You Don't Understand
47:12 Finding the Right People for Your Team
50:18 The Flaws of the Insurance System
51:33 Questioning Current Healthcare Practices

More about Instalab ► https://www.instalab.com/
More about Adora ► https://twitter.com/nolimits

More about Terra  ► http://tryterra.co

Twitter  ► / terraapi  LinkedIn  ► / terraapi

In this episode with Kyriakos from Terra, the CEO of the OK Capsule, Dr. Andrew Brandeis shares his journey from naturopathic doctor to founder of a company revolutionizing personalized supplements.

Full episode and show notes: https://tryterra.co/podcast/ceo-and-co-founder-of-ok-capsule-andrew-brandeis

Dr. Andrew's transition from healthcare practitioner to tech entrepreneur highlights the potential of technology to tailor health solutions.
His vision for the future of supplements and commitment to innovation offers valuable insights into the evolving landscape of health and wellness.

0:00 Intro
1:32 OK Capsule's mission
9:48 Early challenges and breakthroughs
11:18 Lessons in entrepreneurship
13:00 Evolving customer profiles
17:22 Personalizing health solutions
23:10 Impacts on health and wellness
27:30 Quality assurance in supplements
33:46 Future health technologies
36:00 Company culture
44:23 The future of supplements
47:36 Looking backwards from 100 years later

More about OK Capsule ► https://www.okcapsule.com/
More about Dr. Andrew ► https://www.linkedin.com/in/andrew-brandeis/
More about Terra  ► http://tryterra.co

Twitter  ► / terraapi  
LinkedIn  ► / terraapi