Iron Foundry

Dave Wright, the founder of MyZone, discusses with Kyriakos the journey of creating MyZone and the challenges of manufacturing wearable technology. He shares insights on finding the right manufacturer in China and the importance of building strong relationships. Dave also explains the unique B2B approach of MyZone, connecting consumers with fitness facilities. He highlights the impact of MyZone on workouts and the future of the industry being in insights. Lastly, he provides advice for entrepreneurs attending trade shows and emphasizes the importance of having a strong presence. The conversation with Dave Wright from Myzone covers topics such as actionable insights from data, company culture at Myzone, testing for adversity in interviews, and the future of wearable devices.

Full episode and show notes: https://tryterra.co/podcast/Founder-of-MyZone-Dave-Wright

Takeaways

Myzone focuses on providing actionable insights from data to help users stay motivated and achieve their fitness goals.
Company culture at Myzone emphasizes hard work, avoiding negativity, and having fun.
Testing for adversity in interviews can help identify candidates who can handle challenges and setbacks.
The future of wearable devices may involve continuous biomarkers, smaller form factors, and devices that are fit for specific purposes.

Chapters

00:00 Introduction and Background
01:36 Creating MyZone and Solving Industry Problems
05:10 Expanding into Hardware and Manufacturing Challenges
08:57 Choosing Hardware and Controlling the User Experience
09:17 Finding the Right Manufacturer in China
11:14 Lessons Learned from Manufacturing
16:25 The Importance of Manufacturing Relationships
19:59 Advice for Finding a Manufacturer in China
20:23 Insights on Manufacturing in China
24:02 Dealing with Recalls and Learning from Mistakes
27:43 Telemetry and Displaying Live Data
33:46 B2B Approach and Connecting with Facilities
36:40 Impact of MyZone on Workouts
41:32 Approaching Trade Shows and B2B Sales
53:35 Actionable Insights from Data
01:01:02 Company Culture at Myzone
01:06:16 Testing for Adversity in Interviews
01:08:11 The Future of Wearable Devices

More about ⁠MYZONE
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In this interview, Kyriakos connected with Wulf Glatz, the founder of CORE, to discuss his wearable technology that tracks the core body temperature to optimize athlete performance. Here are some of the highlights of the conversation:
 Glatz explains that unlike skin temperature, which varies a lot, core temperature gives a reliable measure of someone's physiological state.
He shares a pivotal moment - watching athlete Sarah True collapse from heat stroke at the 2019 Ironman World Championship. This showed the need for better heat safety in sports. It spurred Glatz to adapt CORE to help athletes manage heat through new training methods.

Full episode and show notes: https://tryterra.co/podcast/founder-of-core-and-greenteg-wulf-glatz

More about CORE
More about Wulf
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More about Terra

Join Kyriakos from Terra API as he delves into an extensive interview with  Kris Gethin , renowned bodybuilder and founder of Kaged Muscle. This hour-long conversation covers Kris's journey in the fitness industry, his pivotal role at bodybuilding.com, insights on biohacking, and the founding principles behind Kaged Muscle.

Full episode and show notes: https://tryterra.co/podcast/Co-Founder-of-KAGED-Kris-Gethin

0:00 Intro
2:10 Racing motocross and the introduction to Bodybuilding
6:20 The first bodybuilding show
8:00 Joining Bodybuildingcom
12:20 How the Hardcore Video Trainer Started
18:10 The story of the DTP video trainer
23:00 Discovering that the supplement industry is like the wild wild west, nitrogen spiking, and the decision to start Kaged
40:00 Participating in the Arnold Classic and other events
44:00 Mindset and optimization
53:00 Stem Cells and biohacks

Kris Gethin ► https://www.krisgethin.com
Instagram ► https://www.instagram.com/krisgethin/

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TERRA ► http://tryterra.co

Twitter ► / terraapi

Melanie Strong shares her journey at Nike and the inception of NEXT VENTŪRES. Starting at Nike in 2002, Melanie's role evolved from managing non-e-commerce websites to spearheading Nike's digital products, including the Nike Run Club app.

Full episode and show notes: https://tryterra.co/podcast/founding-partner-at-next-ventures-melanie-strong

She recounts Nike's strategic shift in soccer, initially dominated by Adidas, and how Nike disrupted the market by scouting and nurturing untapped talent, like Cristiano Ronaldo, and making strategic acquisitions like Umbro.

Her experiences showcase Nike's commitment to innovation, consumer-focused approach, and the importance of cultural relevance in different markets. Melanie also delves into Nike's forays into wearable technology, like the Fuel Band, highlighting the blend of technology and marketing strategy.

Finally, she discusses transitioning to venture capital with NEXT Ventures, focusing on whole-person health and the lessons from Nike that influence her investment approach.

Next Ventures ► https://nextventures.com
Twitter ► https://twitter.com/girlstrong

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TERRA ► http://tryterra.co

Twitter ► https://twitter.com/terraapi , https://twitter.com/@kyriakosel

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0:00 Intro
0:14 - Melanie's early role and Nike's initial digital forays
1:17 - Overview of Nike's evolution
2:52 - Initial major projects
4:06 - Nike Run Club and digital innovation
5:13 - 2010 World Cup
7:22 - Beginnings in Football
10:10 - Talent scouting methods
13:02 - Product innovation and athlete focus
16:00 - Melanie's personal involvement in talent scouting
19:08 - Development and challenges of Nike's wearable technology
22:00 - Marketing strategies for Nike's new product launches
26:10 - Building authentic influencer relationships for product launches
31:20 - The consumer-focused approach and innovation culture at Nike
37:15 - NEXT VENTŪRES and working with Lance Armstrong
47:23 - Investment approach and future trends in health and wellness

In this interview, Ulrich Schoberer, the founder of the cycling power meter, delves into his journey from a medical engineering student and cyclist to an innovator revolutionizing cycling training.

Full episode and show notes: https://tryterra.co/podcast/uli-power-meter-podcast

He shares the inspiration behind creating the power meter, addressing the gap in cycling performance metrics. Schoberer details the technical challenges he faced in the 1980s, from conceptualizing to manufacturing and data transmission.

The power meter's adoption in professional cycling, its initial use by German cyclists, and its global spread are highlighted. Schoberer also discusses the evolution of the power meter, including improvements in data transmission, storage, and features like Bluetooth connectivity.

He reflects on the impact of his invention on training different types of cyclists and the broader changes in cycling technology and competition.

Website ► https://www.srm.de
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TERRA ► http://tryterra.co

Twitter ► https://twitter.com/terraapi https://twitter.com/kyriakosel
LinkedIn ► https://www.linkedin.com/company/terraapi/

0:00 - Intro
1:05 - Inception and development of the cycling power meter.
3:00 - Technical challenges in creating the power meter.
6:03 - Data transmission and initial prototypes.
7:00 - Adoption by professional cyclists and national teams.
10:00 - Use of the power meter in space research.
11:25 - Business aspects and manufacturing of the power meter.
14:24 - Evolution of bike computers and their impact on training.
17:00 - Analysis of cycling data for different types of cyclists.
21:40 - Expansion and manufacturing of the power meters.
28:54 - Interaction with professional cyclists like Lance Armstrong.
32:19 - Improvements and diversification of the power meter over the years.
38:04 - Predictions for the future of cycling and technology integration.

In this podcast, we connected with Gil Blander, founder of InsideTracker, a longevity company that creates evidence-based solutions that are simple, clear, and actionable.

Full episode and show notes: https://tryterra.co/podcast/inside-tracker-podcast

Gil explains his personal motivations for working with longevity and how he witnessed a close family member facing mortality at a young age. He discusses his journey of studying biology that led him to earn his PhD from the Weizmann Institute of Science and work at one of the most renowned aging labs in the world, the Leonard Guarente Lab, at MIT.

Moreover, Gil shares his extensive scientific knowledge of how blood biomarkers and genetics affect longevity and explains how he built his own biological clock calculator called 'inner age'.

Lastly, the discussion centers around how InsideTracker is using data from wearable devices, his thoughts on TRT and hormone therapy, and shares the future plans for InsideTracker.

Website ► https://www.insidetracker.com/
LinkedIn ► https://www.linkedin.com/company/insidetracker/
Twitter ► @InsideTracker

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TERRA ► http://tryterra.co

Twitter ► https://twitter.com/terraapi , http://twitter.com/@kyriakosel
LinkedIn ► https://www.linkedin.com/company/terraapi

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00:00 - Intro
00:53 - Pre-history of InsideTracker
09:43 - First product released by InsideTracker
12:05 - Initial customers and working with the Boston Red Sox
13:51 - Product-market-fit realization
16:55 - Working with Dr. Huberman early on
17:40 - Using podcasts as a medium to demystify longevity
19:20 - How to best educate people about longevity
22:49 - Understanding glucose and CGM devices
26:08 - How InsideTracker is using data points from wearables
30:35 - The customization aspect of InsideTracker's products
33:19 - Genetics and health span vs life span
38:51 - TRT and hormone Therapy
40:57 - Biological age calculator - inner age
44:58 - The future of InsideTracker

In this podcast, we connected with George Hadjigeorgiou, co-founder of Zoe, a health science company that is committed to helping people live to their fullest.

Full episode and show notes: https://tryterra.co/podcast/podcast-with-zoe

George highlights how they started with the science first at Zoe and why thinking from first principles led them to conduct their own research studies instead of relying on existing knowledge about nutrition. Their unconventional approach included going to hospitals before going to market and building the largest-ever community-based science project during the COVID-19 pandemic.

Moreover, George talks about how they're using data from wearable devices such as CGMs to better understand how foods impact people's health and how their team is continuously working on adding better insights and advice for people from these data points.

Lastly, George shares unique insights into how they're treating their culture as a product at Zoe and how founders can test for cultural fit traits during interviews.

More about ZOE
X.com

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X.com

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00:00 - Intro
00:30 - Pre-history of Zoe and George's background
08:35 - Finding his co-founder
09:31 - Build the science first
14:29 - The clinical research studies behind Zoe
18:55 - First principles approach - not relying on past knowledge
21:06 - Deciding on the initial product
24:15 - How people learned about Zoe and COVID's role in the early growth
30:33 - How Zoe is using data from wearable devices
33:25 - Fundraising strategies
37:17 - Building the team and culture at Zoe
40:57 - How to test for cultural-fit during interviews
47:14 - Favorite books and how they've shaped George
48:43 - Startup ecosystem in Greece

In this podcast, we connected with former Navy SEAL Phil McCullough, founder and managing director of O2X Human Performance, a Boston-based organization providing comprehensive science-backed programs to elite sports teams, federal agencies, and the military.

Full episode and show notes: https://tryterra.co/podcast/co-founder-of-o2x-human-performance-phil-mccullough

Paul talks about his motivations for joining the military at a young age and the strong culture and tough leaderships lessons he learned as a Navy SEAL. He highlights how things such as a the 'buddy-system' and the no-man-left-behind mentality is still deeply engraved in his values as a leader.

Furthermore, Paul speaks about founding O2X and supporting a wide range of organizations such as Harvard varsity hockey team, Boston Fire Department, and US federal agencies. The former Navy SEAL asserts that he did not want to build a brick-and-mortar business, because he knew that their clients were not and he wanted to mould to their needs.

Lastly, Paul shares his thoughts on how O2X has partnered with various data-driven organizations, such as Terra, to get a large set of datapoints from people's vitals and biomarkers through wearable devices.

Website ► https://www.o2x.com/
LinkedIn ► https://www.linkedin.com/company/o2x/
Twitter ► @o2xhp

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TERRA ► http://tryterra.co

Twitter ► https://twitter.com/terraapi
LinkedIn ► https://www.linkedin.com/company/terraapi

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00:00 - Intro
00:26 - Paul's background before O2X
02:55 - Motivation for joining the military as a Navy SEAL
05:15 - Mental toughness of enlisting at a young age
10:43 - Leadership lessons from his time as a Navy SEAL
13:25 - Importance of team over individuals and the 'buddy system'
15:45 - Building a human performance company - O2X
26:32 - Methodology of O2X
33:42 - How O2X is using data to enhance human performance
40:12 - The culture and personalities at O2X
44:36 - The future of O2X

In this podcast, we spoke with the CEO and founder of Supersapiens, the company that is on a mission to use real-time glucose insights to shape the future of human performance.

Full episode and show notes: https://tryterra.co/podcast/founder-of-supersapiens-phil-sutherland

Phil discusses his personal motivations for starting Supersapiens as a Type1 diabetic and his love for entrepreneurship. He also gave us exclusive insights into the company's long-time partnership with Abbott and how the American medical company has built a unique real-time streaming sensor for its use case.

Moreover, Phil talks about the power of referrals and how this led him to work with powerful sports organizations such as the Atlanta Falcons (NFL), the New York Yankees (MLB), team Ineos Grenadiers (Tour de France), and the San Antonio Spurs (NBA).

Lastly, the conversation centers around the future of wearable sensors and continuous glucose monitors.

Supersapiens ►
LinkedIn ►
Twitter ► @supersapiensinc

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TERRA ►

Twitter ►
LinkedIn ►

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00:00 - Intro
01:09 - What is Supersapiens 
07:07 - The evolution of continuous glucose monitors (CGMs)
14:31 - Phil's personal motivation to starting Supersapiens
19:53 - The first athletes adopting the product - elite cycling teams
22:30 - Partnership with Abbott and real-time streaming sensor
23:33 - The first product they built - MVP
26:17 - Working closely with elite athletes and metabolic response to stress
33:25 - Phil's approach to fundraising and investors - the power of referrals
44:15 - Advice for pitching to investors - insights from Eric Min and Chip Hawkins
49:38 - The future of sensors and partnership with Terra

In this podcast, Kyriakos discussed with the CEO and founder of Sword Health, one of the fastest growing companies in healthcare, with a $2b valuation.

Full episode and show notes: https://tryterra.co/podcast/virgilio-bento-sword-health

Virgilio gave us exclusive insights into the company's incredible track record of raising funds from some of the most powerful venture capital firms such as Khosla Ventures, Founders Fund, and General Catalyst.

He also discusses why he believe attracting the best talent is more important for a startup than anything else, and the importance of thinking from first principles as an outsider in the healthcare industry.

Website ► https://swordhealth.com/
LinkedIn ► https://www.linkedin.com/company/swor...
Twitter ► @SwordHealth

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TERRA ► http://tryterra.co
More Podcasts ► https://tryterra.co/podcast
Twitter ► https://twitter.com/terraapi
LinkedIn ► https://www.linkedin.com/company/terr...

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00:48 - Intro
03:51 - Raising the initial funds 
05:13 - How their products changed over the years
07:53 - Introduction to Khosla Ventures
10:03 - The first product that went to the market
13:53 - The moment they found a product-market fit 
15:03 - Series A journey - cold emailing Vinod Khosla
21:03 - What he wrote in his cold email to Khosla Ventures
22:02 - First hire in the US - Chief Talent Officer
24:12 - The power of VCs and how they feed you talent
26:01 - Philosophy on hiring
30:20 - How to find the unique candidates in an interview
33:26 - Training people to become managers
34:44 - Going from $2M to $100M
40:08 - Listening to your users and customers
45:17 - Thinking from first principles and being an outsider
47:39 - Key learnings from the best investors in the world
50:39 - What we should expect from Sword in the future