Iron Foundry

Outside CEO Robin Thurston discusses MapMyFitness, Under Armour and Outside. He discusses resilience in entrepreneurship. After institutional funding, he sees three outcomes: failure, a strategic sale or an IPO. He also shares valuable marketing lessons he learned from Kevin Plank, the founder of Under Armour, including the importance of attention to detail, storytelling, and relationship building.

Full episode and show notes: https://tryterra.co/podcast/podcast-with-robin-thurston-ceo-of-outside-d8e5a900edb0

Thurston discusses the differences in company culture between MapMyFitness and Under Armour, highlighting the former's focus on technology and customer-driven innovation. He reveals the story behind his decision to leave Under Armour and pursue content-based subscription models, leading to the creation of Outside. The podcast also delves into the challenges of competing against attention-grabbing tech giants like TikTok and Twitter, as Thurston explains the need to develop compelling reward mechanisms that encourage outdoor activities and improve overall health.

00:00 - Introduction
00:13 - Different API Integrations
03:58 - Robin's Background in Cycling
06:13 - Robin's Career in Finance
07:25 - The Beginning of MapMyFitness
09:42 - Launching Early in the App Store
10:33 - Realizing the Potential of Mobile Apps
11:54 - Being Featured in the App Store and Distribution
15:55 - Kevin's Attention to Detail and Storytelling
17:46 - Differences in Culture: From MapMyFitness to Under Armour
19:19 - Launching Health Box and Connected Shoe Hover
20:11 - Competing for Resources in Big Companies
21:00 - Friction Between Technology and Clothing Company Cultures
22:14 - Robin's Clear Vision for Outside
23:16 - The Story Behind Acquiring Outside
23:35 - Building the Complete Picture of Health with Under Armour Record
24:27 - Considering a Billion Dollar Subscription Business with Content
26:16 - Robin's Idea to Unify Fragmented Publications Under One Umbrella
27:57 - Reaching Out to Larry Burke, Founder of Outside Magazine
29:18 - Convincing Entrepreneurs to Join the Unified Vision
31:18 - Pitching Entrepreneurs vs. Pitching Investors
33:09 - The Long-term Partnership Aspect of Acquiring Companies
33:39 - Differences in Raising Funds for the First Time and with Onset
34:02 - Lessons Learned from Pitching to Investors
34:58 - Importance of Knowing When to Move On in Sales
35:54 - Maintaining Optimism Amidst Rejections
36:11 - Role of Cycling & Childhood in Resilience
37:03 - Overcoming Difficulties & Building Outside
37:47 - Creating a Seamless Experience for Consumers
38:58 - The Journey from Inspiration to Participation
40:31 - Addressing the Global Health Crisis
41:48 - The Importance of Connection to the Planet
43:13 - Competing with Indoor Time and Building Reward Mechanisms
47:15 - The Importance of Outdoor Time and Mental Health
48:48 - The Role of Intermediaries and Restricting Social Media Usage
49:42 - Building Solutions to Counterbalance Negative Impacts
50:27 - Discussing Potential Rewards for Spending Time Outdoors
51:15 - Pokemon Go: Gamification to Encourage Physical Activity
52:18 - Rewarding Users with NFTs
52:37 - Outside's Future in 5 Years
53:57 - Wearables and Outside's Connection
54:24 - The Future of Wearables
56:09 - Integrated Personalized Healthcare
57:15 - Revolutionizing Health through Data
58:42 - Measuring Biomarkers Dynamically
59:32 - Understanding Body Chemistry
01:00:29 - Breaking Olympic Records through Efficiency and Knowledge
01:01:11 - Closing Remarks and Collaboration

The Site ► http://tryterra.co

Twitter ► https://twitter.com/terraapi
Linkedin ► https://www.linkedin.com/company/terraapi

We had this podcast with the co-founder of Strava, and the Executive Chairman, discussing the company's growth over the years and its vision for the future. Gainey shared how Strava evolved from a basic performance-tracking platform to a community-driven fitness platform. He also discussed the importance of balancing fun and data analytics to keep users motivated.  
Gainey highlighted the importance of user feedback in shaping Strava's development and how the company has grown to over 100 million registered users. He emphasized the need for Strava to continually innovate to stay relevant and discussed the company's strategy for rolling out new features, which involves testing with a subset of users before a larger rollout.

Full episode and show notes: https://tryterra.co/podcast/podcast-with-mark-gainey-co-founder-of-strava-97bfd4bd85e9

The conversation then shifted to the future of fitness technology, and Gainey shared his thoughts on the potential of new data sources like glucose monitoring and hydration units. However, he emphasized the importance of Strava's focus on community and motivation rather than becoming a preeminent data analytics platform.

Finally, Gainey discussed Strava's vision for the future, which involves improving the community aspect of the platform and building the infrastructure to support it.   Overall, the podcast provides valuable insights into the growth of Strava and its vision for the future, with Gainey emphasizing the importance of innovation, user feedback, and community-building.  
00:00.00 - Introduction 
00:01.00 - Early days 
00:08.00 - The first customers 
00:16.51 - Organic Growth 
00:19.00 - The first connected device on Strava 
00:23.00 - Speaking with Investors 
00:26.00 - Focus on Engagement 
00:30.00 - Building great teams 
00:40.00 - Focus on connecting with all wearables and sensors 
00:50.00 - Succession 
00:50.47 - The vision for the future

The Site ► ⁠http://tryterra.co⁠

Twitter ► ⁠https://twitter.com/terraapi⁠
Linkedin ► ⁠https://www.linkedin.com/company/terraapi⁠

The discussion between the CEO of Terra - Kyriakos, and the CEO of Moxy - Roger, revolved around using SMO2 (muscle oxygenation) sensors in sports training and performance. 

Full episode and show notes: https://tryterra.co/podcast/muscle-oxygenation-and-training-a-podcast-with-the-ceo-of-moxy-monitor-aef7538edc30

Roger explained how the sensor works by measuring the amount of oxygen in the muscle tissue and how it can optimize training by providing real-time feedback on muscle oxygenation levels. 

It can also be used to monitor recovery and fatigue and to track changes in muscle recruitment and form. Kyriakos asked about specific applications such as endurance events, weightlifting, and using the sensor to test the efficiency of running shoes and bike fitting. 

Roger noted that the sensor could be used with other data, such as VO2 and EMG measurements, to provide a more comprehensive understanding of an athlete's performance. 

He also mentioned how it could be used to track the oxygenation level of the muscles in real-time and provide more precise control of the intensity of the training.

The Site ► https://www.moxymonitor.com/

More Podcasts ►https://tryterra.co/podcast/muscle-oxygenation-and-training-a-podcast-with-the-ceo-of-moxy-monitor-aef7538edc30

Twitter ► https://twitter.com/terraapi

Linkedin ► https://www.linkedin.com/company/terraapi/

#moxy #terra #terraapi #terrapodcast

In this video, we had the chance to chat with Jay, the CEO of Genopets, a blockchain-based gaming platform that combines the concept of NFTs and gaming. Jay shared with us his experience in the space, starting as one of the first employees at EOS, a layer 1 protocol that was popular then.   

Full episode and show notes: https://tryterra.co/podcast/Genopets-cofounder-How-blockchain-and-gaming-intersect-a-conversation-with-CoFounder-Jay

He worked on the marketing side, building community, and it was his first foray into web 3 community building. 

He also talked about how he met his co-founders, Albert and Ben, and how they developed the idea of Genopets, which started as a health data marketplace that would make an NFT out of your health data and allow individuals to earn passive income when researchers utilized their data in the aggregate for studies.   

However, the idea didn't pan out, so they pivoted to create a pet-based game that motivates people to take care of their health by taking care of their virtual pets.   

Jay also discussed the company's plans, including adding more motion inputs to the game and expanding to other experiences in the gaming industry.   T

The Site ► https://www.genopets.me/

More Podcasts ►https://tryterra.co/podcast/Genopets-cofounder-How-blockchain-and-gaming-intersect-a-conversation-with-CoFounder-Jay

Twitter ► https://twitter.com/terraapi

Linkedin ► https://www.linkedin.com/company/terraapi/ 

#genopets #terra #terraapi #terrapodcast

For this week’s spotlight, we connected with Ivan Vatchkov, founder and CEO of Kalibra, the platform that turns health data into action.

Full episode and show notes: https://tryterra.co/podcast/kalibra-ai-ceo-ivan-vatchkov

Kalibra is a platform that turns health data into action.

In this Podcast, we connected with Jordan Kobert, co-founder and CEO, and Christian Vande Velde - world-renowned Olympic athlete, and co-founder of The Breakaway, the motivational coaching app for digital fitness.

Full episode and show notes: https://tryterra.co/podcast/from-tour-de-france-to-y-combinator-and-building-the-future-of-cycling-91a71d3c4032

They have a fascinating story, starting from the Tour de France, to Y-Combinator, and raising funds from some of the best VCs in the world.

Some quotes and highlights:

00:00 — Introduction

00:24 — ‘Y-Combinator: It’s the equivalent of a training camp with the best sports scientists, the best team doctors, the best analysis teams, the best coaches’

03:52 — The story of Breakaway ‘The Breakaway started with me getting a Peloton’

12:44 — The initial product ‘We sync cycling data from platforms that you have, we rate you and rank you across benchmarks based on your age, gender, and weight. It's about you versus you, you versus people like you. And then we give you insight and analysis and motivation to improve.

15:08 — How the sensors got in the market ‘Pretty much everyone had power meters by the end of 2013’

16:13 — Learning to use sensors through intuition, at the beginning of wearables

26:43 — Types of data that Breakaway analyses

38:43 — Sleep optimisation

50:59 — Building a brand and building a team

For this podcast, we connected with Anthony Diaz, founder and CEO of Health Hero. 

Full episode and show notes: https://tryterra.co/podcast/building-the-play-to-earn-future-with-nfts-with-the-ceo-of-health-hero-anthony-diaz-terra-1ab4948e93c5

Health Hero is the platform that enables people’s lifestyles to cover their basic needs, providing utility tokens as they make healthy decisions.  

Some quotes + highlights:  00:00 — Introduction 

01:32 -- How the idea started 

06:00 -- 'Just make sure it's super rewarding, super recognizing' 

06:24 --What Health hero is about: 'So come to Microsoft teams, Slack, Salesforce. If you, use those applications, you should be able to just type in employee wellness and then just download us from 

13:34 -- On Value add: 'What our customers and our partners tell us what we do best is number one, accessibility and simplicity' 

24:38 -- On Growth: 'When you're doing a product, make sure everything can amplify everything' 

31:20 -- On hiring: 'Who is the person on earth that you were meant to be' 

32:00 -- 'Most startups are running on dopamine. They're not running on conviction'   

The Site ► http://gohealthhero.com

More Podcasts ►https://tryterra.co/podcast/building-the-play-to-earn-future-with-nfts-with-the-ceo-of-health-hero-anthony-diaz-terra-1ab4948e93c5

Twitter ► https://twitter.com/terraapi

Linkedin ► https://www.linkedin.com/company/terraapi 

#gohealthhero #terra #terraapi #terrapodcast

For this podcast, we connected with Cyndi Williams, founder and CEO of Quin — the platform designed to support people with diabetes and their 24x7 self-management needs. Quin builds complex rich models of personal behaviour, physiology and psychology to make tailored recommendations for its users.

Full episode and show notes: https://tryterra.co/podcast/cyndi-williams-ceo-of-quin-terra-podcast-584bc8846a6

Terra is an API that makes it easy for apps to connect to wearables

Some quotes + highlights:

00:00 — ’a digital therapeutic focused on self-management of diabetes. So we’re a hundred percent focused on the 24 by seven needs of an individual’

03:10 — The story of the launch of Quin

05:29 — The first MVP, and the start of iterations

20:00 — Targeting the diabetics market

22:00 -’What keeps people working with us, is the insights on their insulin’

23:15 — ‘Self management of diabetes is incredibly difficult

Ultrahuman is one of the biggest innovators in the world, in the space of Metabolic Fitness. 

Full episode and show notes: https://tryterra.co/podcast/founders-of-ultrahuman-the-journey-of-one-of-the-world-leaders-in-metabolic-health-terra-podcast-3e6392d85567

Based on your glucose data, they provide recommendations to improve your nutrition and training.  
They have raised more than $25m until date, and we've been working together to make it super easy for all their users to connect their wearables, through Terra.  
In this conversation with Mohit and Vatsal, I was surprised to find that they are bringing a sensor to the market, soon enough, that measures multiple biomarkers - and one of the data points will be blue light measurement!  
00:00: Intro 
01:11: How they started with Runrr  
03:11: Some growth numbers of Runrr - 2m transactions a day 
05:11: The competitive advantage of Runrr 
14:20: How the acquisition to Zomato started 
19:20: The beginning of Ultrahuman 
24:09: Thoughts on HRV 
29:41: Thoughts on Glucose and Insulin 
55:00: New Recovery algotithm coming to the market, and details of the new hardware sensor. Measuring blue light exposure will be one of the features

Territory Foods is one of the most successful health meal delivery services in the US. They prepare and deliver your meals to your door, on a weekly basis, and they have raised $42m in the process   

Full episode and show notes: https://tryterra.co/podcast/ellis-mccue-ceo-of-territory-foods-terra-podcast-series-4e18b62787b6

One of the most interesting applications of Terra, comes from Territory. They aggregate your wearable data, such as your activity, training and sleep, and they fully customise and deliver the correct meals to reach your goals.  

Thus, we had the opportunity to discuss with Ellis, who's the CEO of Territory, about her journey to Territory Foods, her thoughts on nutrition, wearables, and company culture.  

The Site ► https://www.territoryfoods.com (only accessible from the US) 

More Podcasts ►https://tryterra.co/podcast/ellis-mccue-ceo-of-territory-foods-terra-podcast-series-4e18b62787b6

Twitter ► https://twitter.com/terraapi

Linkedin ► https://www.linkedin.com/company/terraapi