72% of respondents in a 225 U.S. executives survey recently conducted by KPMG said that generative AI could play an important role in increasing productivity.  So whose role is it: business divisions or IT? In this episode of Around The Horn, Kevin and Tom discuss how B2B marketers are hopeful about AI, and the reasons why some are even upbeat about the economy.  We also take a look at the sluggish adoption and implementation that is slowing down the digitalization of industrial production chains, as well as the growing number of CEOs that are starting to realize that cyberattacks are a bigger existential threat than economic uncertainty.

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