Welcome to the Artificial Intelligence Podcast with Jonathan Green! In this episode, we dive into the evolving landscape of digital marketing with SEO expert Jason Berkowitz. Together, they explore whether AI is rendering traditional SEO obsolete and what this means for the future of online content.

Jason shares insightful perspectives on the current state of SEO, emphasizing that while AI is influencing how search engines operate, SEO is far from dead. He discusses the importance of maintaining quality content that serves user experience while adapting to evolving digital dynamics. Jason highlights the necessity of focusing efforts on middle and bottom-of-the-funnel strategies for higher conversion rates in the age of AI.

Notable Quotes:

• "We don't know what the future's gonna hold. We're in that evolution period." - [Jason Berkowitz]
• "The question then is, okay, if you're losing clicks maybe getting impressions, but losing clicks from super informational queries, were you going to get revenue from that traffic anyways?" - [Jason Berkowitz]
• "The pursuit of good content will always rise to the top." - [Jonathan Green]
• "There is AI burnout anyways... the changing times SEO strategies just need to evolve." - [Jason Berkowitz]

Jason emphasizes the need for adaptability within the SEO space, recognizing that digital marketers must evolve alongside technological advances. He advises leveraging platforms where your audience resides, be it YouTube, social media, or emerging AI platforms, and reiterates the enduring relevance of SEO for driving organic revenue.

Connect with Jason Berkowitz:

• Website: https://breaktheweb.agency/
• LinkedIn: https://www.linkedin.com/in/jasonberkowitzseo/

For anyone navigating the tumultuous waters of SEO in the digital age, this episode provides valuable insights and actionable strategies. Tune in to learn more about thriving in a rapidly changing digital ecosystem!

Connect with Jonathan Green

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