April 16, 2026

Is Cold E-mail Marketing Still Relevant? – Episode 130

40 minutes

In this episode, Nick Olsen chats with Manoo Wali about the current state and future of cold email outreach in deal-making, exploring how AI and changing inbox behaviors are reshaping B2B marketing strategies. They share actionable insights on crafting effective outreach, leveraging automation, and maintaining credibility in a noisy digital world.

Main Topics:

The evolution of cold email marketing in a stricter inbox environment

Key mistakes firms make when doing outreach independently

How AI tools can enhance outreach, automation, and analysis

Best timing and channels for outreach success

Building a comprehensive deal sourcing ecosystem

Strategies for integrating social proof via LinkedIn and websites

Recommendations for leveraging AI without losing human touch

About the Show:

The M&A Mastermind Podcast is dedicated to providing actionable insights and effective strategies tailored for dealmakers in the lower middle market. Hosted by Nick Olsen, the show features conversations with leading industry experts who share valuable knowledge on topics such as industry intelligence, deal management, collaborative successes, and specialized expertise. Listeners who support small to medium-sized business owners will find practical tactics and advice they can immediately apply to advance their mastery in mergers and acquisitions.

Tune in Every Week:

Subscribe: https://www.youtube.com/@UCl0qSCwwZLyZxY7RnqNghiw

Apple: https://podcasts.apple.com/us/podcast/the-m-a-mastermind-podcast/id1726394585

Spotify: https://open.spotify.com/show/4fpVjEXbJ0FXKMgEK0m7QQ

Find all our episodes at https://cornerstoneia.com/podcast/

Resources & Links:

Exxelerate Group

Connect with Manoo Wali:

Twitter

Email: [email protected]

Keywords:

Mergers & acquisitions, investment banking, email marketing, lead generation, business sales, sell side, buy side, valuation, deal-making, M&A,