In this week’s episode of The UK Flooring Podcast, we chat with Ben Granville from Kellars Flooring. Join us as Ben shares his unique journey from being a greenkeeper and a tank commander in the Army to becoming the Sales Director at Kellars Flooring.

Key Discussion Points:

Ben’s Background:

• Ben’s early career as a greenkeeper and his aspirations to pursue a career in golf.
• Transition to the flooring industry through his brother and subsequent service in the Armed Forces.

Career in the Army:

• Ben’s seven years in the Royal Tank Regiment and the skills and experiences gained.

Venturing into Retail:

• Setting up and successfully running three retail stores after leaving the Army.
• The eventual sale of his business and transition to Kellars Flooring.

Kellars Flooring Overview:

• Introduction to Kellars Flooring as a pseudo manufacturer with a unique approach to product offerings.
• The company’s evolution over the past five years and significant acquisitions.

Market Disruption:

• Kellars' innovative and bold approach to branding and marketing.
• The importance of planning and flexibility in inventory management to meet market demands.

Industry Challenges:

• The external factors affecting the flooring industry and how Kellars adapts to these challenges.
• Insights on current market trends and the impact of geopolitical events.

Personal Insights:

• Ben’s favourite and least favourite parts of his role as Sales Director.
• His advice for building strong relationships within the industry.
• Reflections on the best and worst advice he’s received.

Future Plans:

• Upcoming launches and developments at Kellars Flooring.
• The importance of continuous improvement and innovation in maintaining market relevance.

Memorable Quotes:

• "We've always done it this way' kills off any creativity or growth."
• "Relationships are key to future success."

Guest Information:

Ben Granville

• LinkedIn: Ben Granville
• Company: Kellars Flooring

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