The UK Flooring Podcast

Is Disruptive & Bold the New Norm? We Find Out with Kellars - UK's Largest Independent Flooring Supplier


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In this week’s episode of The UK Flooring Podcast, we chat with Ben Granville from Kellars Flooring. Join us as Ben shares his unique journey from being a greenkeeper and a tank commander in the Army to becoming the Sales Director at Kellars Flooring.


Key Discussion Points:

Ben’s Background:

  • Ben’s early career as a greenkeeper and his aspirations to pursue a career in golf.
  • Transition to the flooring industry through his brother and subsequent service in the Armed Forces.

Career in the Army:

  • Ben’s seven years in the Royal Tank Regiment and the skills and experiences gained.

Venturing into Retail:

  • Setting up and successfully running three retail stores after leaving the Army.
  • The eventual sale of his business and transition to Kellars Flooring.

Kellars Flooring Overview:

  • Introduction to Kellars Flooring as a pseudo manufacturer with a unique approach to product offerings.
  • The company’s evolution over the past five years and significant acquisitions.

Market Disruption:

  • Kellars' innovative and bold approach to branding and marketing.
  • The importance of planning and flexibility in inventory management to meet market demands.

Industry Challenges:

  • The external factors affecting the flooring industry and how Kellars adapts to these challenges.
  • Insights on current market trends and the impact of geopolitical events.

Personal Insights:

  • Ben’s favourite and least favourite parts of his role as Sales Director.
  • His advice for building strong relationships within the industry.
  • Reflections on the best and worst advice he’s received.

Future Plans:

  • Upcoming launches and developments at Kellars Flooring.
  • The importance of continuous improvement and innovation in maintaining market relevance.

Memorable Quotes:
  • "We've always done it this way' kills off any creativity or growth."
  • "Relationships are key to future success."

Guest Information:

Ben Granville

  • LinkedIn: Ben Granville
  • Company: Kellars Flooring


Subscribe & Share:

Don’t forget to subscribe to The UK Flooring Podcast for more inspiring stories and expert advice from leaders in the flooring industry. Share this episode with your friends and colleagues to spread the knowledge!

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