In today's episode Will breaks down his thoughts into "high - ticket" coaching in 2024, and where the industry is going.

He talks about the 4 factors that have shifted the market:

1. The economy.

2. The rise of AI.

3. Increased online coaches in the market.

4. More people getting burned by high ticket.

And looking at how this has created a marketplace that lacks trust.

He then talks about two solutions to:

1. Increase trust

2. And become the go to coach in your marketplace.

Enjoy!