Carlos Gil’s latest book is called The End of Marketing. In it, and in this podcast episode, he claims Influencer Marketing is Bullshit. This is ironic coming from someone who not only advises companies and brands in the marketing space -- where influencers are a hot channel for discussion -- but has built a bit of a career as an influencer in his own right.

Carlos and I have sparred on a topic or two over the years. He’s an instigator and a disruptor and often brings a bit of a contrarian perspective on the status quo in the marketing conversation. But that’s what I respect about him most. I took the bait and had him on the show to spar a bit on the topic. What developed was a deep, interesting conversation about influence, the credibility of company executives, fake influencers, Snapchat's failures and beyond. 

Gil offers ideas in this discussion that are valuable for brand managers and influencers alike. He also opens up a bit about the impostor syndrome and how and why some people might be critical of his career and success, which frankly was refreshing to hear.

Give this one one a good listen, then share it with someone who might appreciate it as much as I did.

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