The Practice Playbook Podcast with Susan Guthrie

Is LinkedIn Trying to Tell You Something? Why Your Old Videos Are Suddenly Going Viral with Susan Guthrie on The Practice Playbook Podcast #543

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Have you noticed something strange happening on LinkedIn lately? Old videos from months ago are suddenly resurfacing and getting traction? That’s not a glitch, it’s the algorithm talking to you. And if you’re not paying attention, you could be missing one of the biggest visibility opportunities available right now.

In this episode, Susan shares how a nine-month-old video suddenly went viral and what that means for your own content strategy. LinkedIn has shifted its priorities in favor of short-form video, at least for now. Susan helps break down the best practices you can use to ride the wave of this (and future) algorithm changes.

What You’ll Learn in This Episode:

  • A quick checklist to optimize content for the LinkedIn algorithm
  • Why short, direct, personal, educational, or emotionally resonant content performs best
  • The importance of captions, attention-grabbing openers, and calls to action in video posts
  • Why your LinkedIn profile is not a static brochure and how to use analytics to adjust what’s working and what’s not
  • The bigger lesson: stay engaged with the platforms that work for you and repurpose content strategically

    • If a nine-month-old ChatGPT joke can resurface and go viral, just imagine what your next post might do. Visibility is a moving target, but if you pay attention, you’ll stop guessing about what and how to post and start growing with intention.

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    Get Real, Actionable Strategies
    Join the free Profitable Practice Strategies webinar on Thursday, September 18th at 12 noon ET.

    In 60 minutes, Susan will walk you through practical, real-world tips that have helped hundreds of professionals raise their revenue, improve their systems, and finally feel in control of their practice.


    We’ll cover:
    * How to transition away from the billable hour
    * A consult framework that actually converts
    * How to position yourself to attract premium clients
    * Simple ways to use AI to save time and increase profit
    * Your next steps with a profitability checklist

    Whether you’re a solo, firm leader, or neutral in transition, this one’s for you.

    ➡️ Save your seat at susaneguthrie.com

    ============================

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    Meet Our Creator and Host: Susan Guthrie

    Susan Guthrie, nationally recognized as one of the Top Family Law Attorneys and Mediators in the United States, has transitioned from a successful legal and mediation practice to become one of the foremost trainers and consultants for professionals in the field. As Chair-Elect of the American Bar Association’s Section of Dispute Resolution, Susan is dedicated to advancing the practice and profession of dispute resolution worldwide. Through her Top 1% in the World podcast, The Divorce & Beyond Podcast with Susan Guthrie," she continues to share her expertise, reaching millions of listeners globally.

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    The Practice Playbook Podcast with Susan GuthrieBy Susan E. Guthrie LLC
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