The Golf Podcast Presented by Golficity

Is LIV Golf About to Change Course?


Listen Later

LIV Golf is spending billions and losing millions every month — so is this a failing experiment or the beginning of a completely different future for professional golf?

In this week’s episode of The Golf Podcast we’ll break down the latest developments surrounding LIV Golf’s finances, including a new $267 million funding injection from Saudi Arabia’s Public Investment Fund and reports that the league is losing nearly $100 million per month. We take a closer look at what these numbers really mean, separating headlines from reality as LIV’s total investment approaches $6 billion.

Is the league simply burning cash, or is there a long-term strategy unfolding behind the scenes? We explore how LIV is shifting its focus toward team competition, increasing payouts across all 13 teams, and potentially positioning itself more like Formula 1 with franchise-style ownership and long-term valuation in mind.

We also discuss growing sponsorship revenue, the significance of new partners like Rolex, and whether these moves signal progress toward financial sustainability. Plus, we examine the looming impact of Bryson DeChambeau’s potential contract extension and why his future could reveal LIV’s true long-term plans. Is LIV Golf building the foundation for a global sports league, or just buying time while operating at a loss?

Join us as we analyze the business strategy, economics, and future direction of one of golf’s most debated leagues and ask the big question: is LIV Golf about to change course?

 

Listen to This Week’s Show
  • Download on iTunes here
  • Listen on Spotify here
  • Thanks to this Week’s Sponsors
    • Titleist is committed to ensuring that every golf ball delivers superior quality and consistency.  From ball to ball, dozen to dozen we should expect our golf ball to perform exactly the same way, shot after shot. That’s why Titleist owns the design, the technology and the manufacturing to make sure consistency spot on every time. They even conduct all the testing and quality checks to make sure nothing slips through the cracks.  Titleist is the #1 ball for every player and the #1 ball in golf.  Choose the best for your game and find out more at Titleist.com.
    • Trust your golf game to FootJoy, the number one Shoe in Golf. Shop now at FootJoy.com.
    • Thanks for tuning to The Golf Podcast!

      Cover Image via X

      ...more
      View all episodesView all episodes
      Download on the App Store

      The Golf Podcast Presented by GolficityBy Golficity

      • 4.8
      • 4.8
      • 4.8
      • 4.8
      • 4.8

      4.8

      299 ratings


      More shows like The Golf Podcast Presented by Golficity

      View all
      No Laying Up - Golf Podcast by NoLayingUp.com

      No Laying Up - Golf Podcast

      6,820 Listeners

      Golf Channel Podcast with Rex & Lav by Golf Channel

      Golf Channel Podcast with Rex & Lav

      156 Listeners

      On the Mark Golf Podcast by PGA TOUR

      On the Mark Golf Podcast

      397 Listeners

      The Fried Egg Golf Podcast by The Fried Egg

      The Fried Egg Golf Podcast

      1,357 Listeners

      Fore Play by Barstool Sports

      Fore Play

      10,435 Listeners

      The Golfer's Journal Podcast by The Golfer's Journal

      The Golfer's Journal Podcast

      22 Listeners

      The Rick Shiels Golf Show by Rick Shiels, Guy Charnock

      The Rick Shiels Golf Show

      2,476 Listeners

      The Mental Golf Show by Josh Nichols

      The Mental Golf Show

      135 Listeners

      Subpar by GOLF.com

      Subpar

      1,459 Listeners

      Hack It Out Golf by Golf Swing Productions by Mark Crossfield Greg Chalmers and Lou Stagner

      Hack It Out Golf

      501 Listeners

      The Sweet Spot - Golf Podcast by Adam Young/Jon Sherman

      The Sweet Spot - Golf Podcast

      720 Listeners

      Son of a Butch with Claude Harmon by The 8 Side

      Son of a Butch with Claude Harmon

      218 Listeners

      Golf IQ by Golf Digest

      Golf IQ

      159 Listeners

      The Rough Cut Golf Podcast by Finch Golf Media

      The Rough Cut Golf Podcast

      81 Listeners

      The Smylie Show by The Smylie Show

      The Smylie Show

      358 Listeners