Lionel Messi's MLS debut last summer with Inter Miami was spectacular with dramatic goals and record-setting ticket prices. But now Messi faces a tougher test with a somewhat aging super team getting prepared for a nine-month marathon of a season. 

So today, Luis Miguel Echegaray checks in with us to talk about the evolution of the Messi brand and why, when it comes to The Beautiful Game, Lionel Messi is always the most important guy in the room… even when he’s not actually in it.

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