The Drum Podcast

Is Neurodiversity a hidden marketing superpower?


Listen Later

Our culture is waking up to the differences in people's minds - and the differences in the sorts of thinking they can do and work they can create. On this episode we speak to experts with an interest in neurodiversity alongside neurodivergent creatives (and other marketers) to figure out whether the industry is doing right by its different-thinking talent, and how to make the most of this rich diversity.


Senior reporter Chris Sutcliffe speaks to Charli Edwards, creative drector, BECG / LoveThat; Rory Natkiel, head of integrated strategy, Iris; Luke Hodson, founder, Nerds Collective; and Jess Markwood, COO, the Fifth, to discuss:


  • LinkedIn made dyslexia a skill last year - to what extent is neurodiversity becoming more visible and recognised in our industry?
  • What benefits do agencies have when their employees are open about being neurodivergent? Better representative, more inclusive creative etc.
  • What more should be done by brands and marketers to make sure that neurodivergent people feel welcome and able to fully contribute in the industry?
  • Whose responsibility is it within agencies/brands to ensure that neurodiversity is being considered?
  • Finally, how hopeful is the panel that we're making progress in this area? Why - or why not?

 

Hosted on Acast. See acast.com/privacy for more information.

...more
View all episodesView all episodes
Download on the App Store

The Drum PodcastBy The Drum

  • 5
  • 5
  • 5
  • 5
  • 5

5

2 ratings


More shows like The Drum Podcast

View all
Planet Money by NPR

Planet Money

30,674 Listeners

99% Invisible by Roman Mars

99% Invisible

26,224 Listeners

Friday Night Comedy from BBC Radio 4 by BBC Radio 4

Friday Night Comedy from BBC Radio 4

2,113 Listeners

No Such Thing As A Fish by No Such Thing As A Fish

No Such Thing As A Fish

4,874 Listeners

Pivot by New York Magazine

Pivot

9,508 Listeners

THE ADAM BUXTON PODCAST by ADAM BUXTON

THE ADAM BUXTON PODCAST

1,220 Listeners

Eat Sleep Work Repeat - better workplace culture by brucedaisley.com

Eat Sleep Work Repeat - better workplace culture

285 Listeners

The Daily by The New York Times

The Daily

112,027 Listeners

Uncensored CMO by Jon Evans

Uncensored CMO

46 Listeners

The Rest Is History by Goalhanger

The Rest Is History

15,423 Listeners

The Ezra Klein Show by New York Times Opinion

The Ezra Klein Show

15,836 Listeners

The Weekly Show with Jon Stewart by Comedy Central

The Weekly Show with Jon Stewart

10,700 Listeners

The Rest Is Politics by Goalhanger

The Rest Is Politics

2,919 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

356 Listeners

The Rest Is Entertainment by Goalhanger

The Rest Is Entertainment

836 Listeners