In This Episode:  

• Jane is creating really great software for photographers, called Picsello, which sets out to help photographers manage, market, and monetize their business on one intuitive platform. 
• Despite the common understanding, photography is actually really hard to do and very expensive and time-consuming. 
• Picsello launched in January to a small group of paid subscribers.
• We talk about the difference between being a photographer, and a business owner whose business is photography. 
• Jane breaks down how she went from photographer to software designer, to help solve common problems for photographers.
• Photography is a service that is very difficult to price, Picsello has built-in a price calculator.
• We discuss how crowdsourcing answers from Facebook can be terrible for your business.
• She discusses her experiences trying to get venture capital. 
• Jane shares some funny stories from working as a photographer.

Episode Sponsor: 

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