Marketplace Tech

Is San Francisco in a “doom loop” or a “boom loop”?


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Cities across the country are still trying to recover after the COVID-19 pandemic changed how and where many of us work, leaving big holes in downtown office districts. San Francisco, once teeming with tech workers, is no exception. But few cities have suffered the sustained reputational damage that San Francisco has. Marketplace’s Lily Jamali recently visited the city to meet with Heather Knight, The New York Times’ San Francisco bureau chief. Knight, who has been covering the city for more than two decades, offered her take on San Francisco’s image problem, economic situation and tech culture.

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