This week Matt reports back after a panel presentation at Sydney's SXSW on the datafication of Gen Z - is the collection of data about young people a good or bad thing? He disagreed with his co-panellists about the positives of this datafication, suggesting instead that it merely provides businesses with more tools to convince people to buy things.

However, an important point was raised by the supporters of this datafication: what if we actually had control over the data that was collected on us? Ultimately, a system where we could actually track where our data is, and then choose what to keep or remove, surely seems like the best-case scenario. Join Matt to learn a little more about these dynamics.