Is the educational market bigger than all others combined?
We frequently meet publishers who truly don't understand how big the global book market is. In fact it's the third largest part of the $1 trillion/year entertainment industry worldwide. In this episode we compare how many of those books sit on shelves in locked rooms versus how many reach readers' hands.
Is the educational market bigger than all others combined?
We frequently meet publishers who truly don't understand how big the global book market is. In fact it's the third largest part of the $1 trillion/year entertainment industry worldwide. In this episode we compare how many of those books sit on shelves in locked rooms versus how many reach readers' hands.