I think there are some really big misconceptions on what the front desk at a salon actually does and in the past couple of years, I’ve heard a lot of talk from stylists and salon owners that the front desk is dead. This isn’t about checking guests in and out and scheduling appointments, a proper salon coordinator is knowledgeable about products, services and is actively working to be the liaison between stylists and guests.

You never have a second chance to make a first impression, and for any salon that’s letting an iPad make their first impression, I think you should reconsider.

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The Aspiring Stylist with Tracey Franklin is a product of Morgan Franklin Media.