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Is this evolution of The Square, Hines' next big flex space play?
Hines Expands Flex Office Offerings with The Square Collection
In this episode, Hector interviews Annie about Hines' recent expansion of their flexible office offerings, focusing on the development of The Square Collection.
Hines began this journey in 2017 to provide alternatives to long-term leases, initially with coworking spaces. The Square has evolved into an umbrella brand encompassing various office solutions, including meeting rooms and event spaces. The new announcement is The Square Collection, which allows Hines' global clients to utilize amenity spaces across their network via the Here by Hines app.
The technology, developed with partners essensys and HqO, enables inventory management and booking capabilities. While primarily aimed at Hines' tenants, some spaces may be available to third parties. Hines is exploring strategic options to address portfolio gaps and enhance client partnerships in the future.
00:00 Introduction and Welcome
00:11 Background on Hines and The Square
01:20 Evolution of The Square
02:45 Introduction of The Square Collection
04:44 Technology and Implementation
07:44 Future Plans and Expansion
11:25 Conclusion and Final Thoughts
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By Hector Kolonas
4.5
44 ratings
Hines Expands Flex Office Offerings with The Square Collection
In this episode, Hector interviews Annie about Hines' recent expansion of their flexible office offerings, focusing on the development of The Square Collection.
Hines began this journey in 2017 to provide alternatives to long-term leases, initially with coworking spaces. The Square has evolved into an umbrella brand encompassing various office solutions, including meeting rooms and event spaces. The new announcement is The Square Collection, which allows Hines' global clients to utilize amenity spaces across their network via the Here by Hines app.
The technology, developed with partners essensys and HqO, enables inventory management and booking capabilities. While primarily aimed at Hines' tenants, some spaces may be available to third parties. Hines is exploring strategic options to address portfolio gaps and enhance client partnerships in the future.
00:00 Introduction and Welcome
00:11 Background on Hines and The Square
01:20 Evolution of The Square
02:45 Introduction of The Square Collection
04:44 Technology and Implementation
07:44 Future Plans and Expansion
11:25 Conclusion and Final Thoughts
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