Featured Guests:
Danny White - UCF Athletic Director
Richard Lapchick - Director, DeVos Sports Business Management Program
Ben Noel - Executive Director, Florida Interactive Entertainment Academy
Tony Schiller - Executive Vice President and Partner, Paragon Marketing Group
Abiel Payano - President, UCF Gaming Knights
Episode Transcription:
Paul Jarley: You remember that, right? Well, video games have come a long way since then. It’s no longer just guys playing in their moms’ basements. Now teams play in their own arenas. They’re ranked in coach’s polls, have television contracts and even their own sneakers. 380 million people say they are fans. The China championship sold 80,000 tickets in one minute. Your son or daughter likely has a favorite team. Danny White and Dale Whittaker would do well to help the UCF Gaming Knights be part of this global phenomenon. The college experience is changing my friends, welcome to e-sports.
This show is all about separating hype from fundamental change. I’m Paul Jarley, dean of the College of Business here at UCF. I’ve got lots of questions. To get answers, I’m talking to people with interesting insights into to the future of business. Have you ever wondered, is this really a thing? Onto our show…
Danny White: We feel strongly that we have every right to claim the national championship and that’s why we’re doing it.
Shaquem Griffin: You know, the only things we can do is win games and we won all of them. If you want to put one more in front of us, we’ll probably win that one too.
Jarley: Yes, we’re the self-proclaimed national champions of college football. And unless you’ve in a closet for the last six months, you know Shaquem Griffin’s story. It was a great year to be a UCF Knight. But I sometimes wonder if college football isn’t really the last war. Maybe the next war is e-sports.
E-sports? Listen in. No that’s not a crowd reacting to a Justin Upton homer. It’s Justin Wong making an epic comeback in a game of Street Fighter in 2004. Ask any 16-year-old boy about e-sports, and whether UCF should field a team, and you get an answer like this.
Spencer: It’s a great idea, honestly, I’d watch it.
Jarley: Trust me that’s Spencer being excited. He’s a man of few words and in fairness to him, I was interrupting his game of Fortnite, so I kept my interrogation short.
Jarley Interviewing: And how much would you pay to go to an event?
Spencer: However much it would take I guess, how much they would charge.
Jarley: I needed to get up to speed on this whole e-sports thing. So I went to visit Ben Noel. Ben is a former EA Sports executive and currently heads up UCF’s Florida Interactive Entertainment Academy. That’s our nationally renowned video gaming program in Downtown Orlando.
Jarley Interviewing: So Ben, I know you’ve been in the gaming industry for quite a while. What is e-sports?
Noel: Well e-sports is short for electronic sports and it was basically, you’re playing competitive gaming.
Jarley: Calling video games sports? Now I know what you’re thinking, “that’s kind of a stretch.” But Ben says that the level of skill and teamwork actually makes the two kind of similar.
Noel: It’s usually team based and it’s online and it’s usually played globally. And it never really became big until we had the internet that could allow for such things.
Jarley: Big is an understatement
Schiller: Globally there’s over 380 million that self-identify as e-sport fans.
Jarley: Listen to Tony Schiller, Executive Vice President and Partner at Paragon Marketing Group
Schiller: We help big brands like Gatorade, PNC Bank, and Yokohama Tires and many, many more. We help big banks engage with their target audience and it’s all about the affinity that the target audience has. It’s mind blowing. You know, there are events at the United Center of Chicago, at Madison Square Garden in New York, the Staples Center in Los Angeles that go on sale, e-sports tournaments and they go on sale, and within half an hour, hour or two hours they are sold out clean. And that’s 20,000 people paying money to watch a few people down at center court basically, playing a video game.
Jarley: 20,000 tickets ain’t nothing. Listen to Rich Lapchick, Director of the DeVos Sports Business Management program here at UCF.
Lapchick: Eighty thousand tickets were sold to the China championship in one minute.
Jarley: And then there’s this nugget from Mike Redlick, Director of External Affairs for the DeVos program
Redlick: The athletic shoe companies are now coming out with actual gaming shoes for players. They have their own specific type of shoe.
Jarley: Yes they do, K-Swiss is designing a pair of sneakers for an e-sports team called The Immortals. You can expect them to be on shelves and display in December for the bargain price of $110 a pair. I don’t need anymore evidence than this, e-sports is definitely a thing. But that doesn’t mean it’s a college thing.
Should colleges nurture this? Should it become a varsity sport? Should the NCAA get involved? It was time to get a students view. So I searched out the president of the UCF Gaming Knights, Abiel Payano to get his take on this.
Jarley interviewing: Thanks for doing this…we’ll try to make it painless.
Payano: Thank you for having me.
Jarley: Abiel is a student majoring in psychology here at UCF. His Gaming Knights has about 120 dues paying members. Making it one of the largest student organizations on campus.
Jarley interviewing: Suppose someone came up to you and said, “we want to recruit you to the UCF e-sports team that is going to play in the American athletic conference just like the football and basketball team do and we’re offering scholarship money for you.” Would you take that deal? Do you think e-sports is going to go that way?
Payano: I think it very much has the potential. Florida itself is a little behind on that note, for e-sports. But if we were to get that offer, we would definitely try to take that offer, if possible, because scholarships are a goal for collegiate e-sports.
Jarley interviewing: So you can imagine a day when maybe in addition to football team and a basketball team, we have an e-sports team.
Payano: Yeah, very much. If you look at examples like, I believe its Oklahoma State, they have an e-sports arena built for them already.
Jarley: He’s right, we’re behind. More than 70 universities offer scholarships to the varsity e-sports teams. Even campus libraries are giving way to e-sports. Boise State for example has cleared 3,000 square feet of its library and devoted it to its e-sports team.
And then there’s the Big 10.
Audio: Hello and welcome to the second broadcast of the 2017 Big 10 network League of Legends.
Jarley: The Big 10 fielded a competition among all 14 schools that was broadcast on the Big 10 Network and gave out 500 thousand dollars in scholarship money. So why aren’t we trying to get into the League of Legends top 25 coach’s poll right now? Well, e-sports has issues.
Issue one, violent games with fickle fan bases, Tony Schiller
Tony: A lot of these games are shooter games and that should be something that the NCAA and universities contemplate very deeply. Relative to is this something we want to be a part of? Introducing violence within e-sports into our campuses. If you know e-sports a game like Fortnite, which is at mass hysteria levels now, and I don’t mean to denigrate the game but in a year or two Fortnite may not be the game anymore. So, does the NCAA utilize one game? Does the game constantly evolve? And there’s different publishers who are part of the NCAA pool.
Jarley: Abiel on the other hand, thinks that’s all manageable.
Payano: I’ll use the Smash series as an example. Melee has been out since 2001. It’s been 17 years and people are still playing that game and it still has an insane amount of following. There are active tournaments and there are major tournaments every other week practically.
Jarley: Issue 2
Audio: *Rage, yelling and profanity*
Jarley: Yeah, that…Ben Noel.
Noel: When they go online and go on to these environments its like their own fight club. They can smack talk and use inappropriate language that they wouldn’t use in a classroom.
Jarley: Abiel agrees but he knows gamers can be self-regulated.
Payano: We’ve had to deal with our own toxicity in sportsmanship within our events. For example we use to have a bad relationship with the CSGO community, that’s Counter Strike: Global Offensive. We had an issue with them during a tournament where they were yelling at each other from across the room and that doesn’t help an open casual event flow properly. It doesn’t feel great. It wasn’t fun to be there. So we had to talk to them and then we didn’t host tournaments for them for a bit as a form of punishment or just negligence. But now we’ve reconnected and they’re one of our e-sports team.
Jarley: Issue 3: It’s a bunch of white guys playing in their mom’s basement. Rich Lapchick.
Lapchick: The concept of e-sports is a team sport, if you don’t play together as a team you’re not going to win. So depending on who’s on the team, if it’s five white guys, the power of the huddle is going to be limited to that. It’s going to draw them together and make them closer, but when I talk about the power of the huddle, my concern is about what people look like, where they are from, what they believe, and coming together in that huddle. And at this stage, although there are a fair number of people of color playing e-sports I’m told that that’s not really an issue, especially globally.
Jarley: But Abiel says that things are changing.
Payano: Most of our teams, if it’s a team of six, they’ll have one or two females participating on that team, just because they’re the best.
Jarley: Issue 4 PEDs. The suppliers don’t just juice the participants, they sponsor the events....