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The experience is where trust gets made or broken. Credit unions have always assumed theirs was safe. But somewhere between the app that locks you out and the branch that feels like a Saturday at the DMV, that assumption started expiring.

In this episode:

• Why credit union values are failing to connect with younger generations and what to do about it
• What member data credit unions already have and are not acting on nearly enough
• Whether the trust advantage credit unions have long assumed over banks is still real

A huge thanks to our sponsor, Pure IT.

Host: Joshua Barclay Co-host: Becky Reed Guest: Kaylee Ganus, Chief Marketing Officer, United Federal Credit Union