Most people have experienced the creepy feeling of getting ads that feel a little bit too targeted, for products they haven’t ever searched for but have maybe talked about IRL. With Amazon announcing a rollback on privacy protections, and the Trump administration ramping up mass surveillance as a scare tactic, it might be time to take stock of what privacy even means anymore. With some help from Andrew Couts, senior editor of security and investigations at WIRED, we get a clear-eyed view of how voice-assisted tech actually works, and why you should care. 

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