YouTube. It's the second largest social media platform receiving 2.5 billion users every month while 500+ hours of new content is uploaded every minute. Not only is it a popular social media platform with it's own search engine, but it's also connected to other search engines, displaying it's content on platforms like Google.
Studies have found that video is the preferred format when learning about a product or service, and since YouTube is the largest platform for video content, should your business be on YouTube?
In this episode, we discuss why YouTube is a popular platform; reasons to consider it for video marketing; where to start; and strategies for success. 
Blog post in reference: https://sproutsocial.com/insights/youtube-marketing/