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Debbie is responsible for managing Wine Road events, which include the annual event weekends Wine & Food Affair, Winter WINEland and Barrel Tasting. In her current position Debbie is the first line of contact for participating wineries (up to 100) as well as helping visitors plan their event experience. She coordinates with the health department, hires security, designs programs, event maps and working with a designer comes up with the inspiration for the overall event theme and look for all printed and online materials.
Along with these event planning tasks, Debbie works with advertisers and our PR Manager to make sure our events are getting the exposure needed to always bring in new customers.
Claudia Vecchio has assumed the position of CEO of Sonoma County Tourism.
Vecchio has many years of experience in the industry, including multiple leadership roles in tourism organisations, serving as the State Tourism director at the Ohio Department of Development, Division of Travel and Tourism, and senior vice president overseeing the tourism group at Edelman PR in Chicago.
In her new role, Vecchio will try to drive Sonoma County Tourism into record-breaking years, with out-of-the-box ideas and by sharing the message that wine country is open for business and ready to deliver the world-class experience that is expected.
She replaces Ken Fischang, who stepped down in May. Interim Sonoma County Tourism CEO Tim Zahner told the Las Vegas Review Journal that, after the fires, Vecchio will have plenty on her plate when she arrives.
"Claudia is stepping into a situation where the community of Sonoma County and the board and staff of Sonoma County Tourism have come together to not only support one another in our time of need, but also to rally around and get the word out that we are open for business and ready to welcome visitors to the Northern California they love," Zahner said.
Vecchio leaves her position as the first director of the state Department of Tourism and Cultural Affairs, which consists of the Commission on Tourism, Division of Museums and History, Nevada Arts Council and the Nevada Indian Commission.
"In addition to its extraordinary natural beauty, Sonoma County exudes an incredible spirit of independent thinking, creativity and fortitude that truly sets it apart from any other destination," Vecchio said in a statement. "The truest sense of this spirit has been on full display during the recent fires. It's a privilege to join a team and represent a countywide tourism industry that can come together through challenging times to not only support one another, but also to rally around and get the word out that we are open for business and ready to welcome visitors to Northern California."
Vecchio said it should be a fairly easy transition on the marketing side, as Sonoma County has a few things in common with Nevada, like its independent, creative, maverick spirit.
"It's wineries versus casinos," she said. "They are important drivers, but I see so much more to talk about."
Vecchio long has been a fan of and visitor to Sonoma County, having family in Bodega Bay. Upon moving to Sonoma County, she had planned to rent, but after the destructive fires and the even tighter rental market, she is in the process of buying a home.
Vecchio is a former president of Destination Integration in Dallas and head of Ohio's tourism office. She began working in Nevada in November 2011.
She also has managed national brand launch campaigns for Taco Bell, Frito-Lay and Norwegian Cruise Lines and was on the promotion team that launched the Fox Broadcasting Network's television programming. She also was a tour manager for the international education and entertainment organization, Up With People.
A graduate from the University of California at Davis, Rachele developed a successful sales career in technology for RICOH U.S.A. for the past 22 years. During this time, she met and married Mitch Spaletta, the farmer she prayed she would one day meet. With a passion for people and talent for selling, the experience and knowledge gained through working for "Corporate America" would develop into a business she could call her own. "When you truly believe in something, and you are passionate about it, it's not really selling!" - Rachele Spaletta
Early on in my glamorous (and painfully fast-paced) fashion career, I realized the way I worked was turning me into a tightly wound little ball of stress and tension. So before every business trip I conducted hours of research planning for self-care in my few precious hours of downtime. It changed my life!
Today, as a wellness travel expert and consultant, I lead travelers around the world on wellness tours with Pravassa. Creating group and individualized itineraries for the people and companies that are looking to restore productivity and creativity is my passion. Since having founded Pravassa, the first wellness travel company in 2009, I have been a winner of the prestigious British Airways Face of Opportunity contest. I contribute to columns in The Huffington Post and MindBodyGreen where I write about wellness travel and lifestyle. I am also a regular speaker at conferences around the country including the New York Times and Los Angeles Times travel shows and have participated in international conferences in Colombia, India, and Spain in order to bring wellness travel opportunities to these countries. When not is not traveling the world, I am based in New York City.
Catherine is an extraordinary wine aficionado with an exceptionally strong wine tasting palate. As a Master Sommelier, Catherine is a highly informed by wine scholars, expert wine judges, wine consultants. As a with passion of wine, she is highly personable, engaging for connecting with people and bringing overly complicated world of wine to an enjoyable level for everyone.
Catherine is the Master Sommelier at Planet Grape® LLC, a wine consulting firm providing content, reviews, corporate & private tastings, restaurant wine program development. She created her alter-ego, grape goddess®, to help bring wine down to earth for consumers as well as those entering the wine industry. She is one of a handful of female professional sabreurs (fencer) in the world, opening a bottle of Champagne with a sword in a dazzling theatrical performance.
Patrick Smith is an airline pilot, air travel blogger and author. Patrick has appeared on over 300 radio and television outlets, including CNN, PBS, the BBC and National Public Radio. He is regularly cited in print publications worldwide, and was voted one of the "25 Best Bloggers" by TIME magazine. His op-eds and articles have been published in The New York Times, the Boston Globe, and several other newspapers.
Patrick took his first flying lesson at age of fourteen and his first job is a copilot on 15-passenger turboprops earning $850 a month. He has since flown cargo and passenger jets on both domestic and intercontinental routes. He currently flies the Boeing 757 and 767 aircraft.
The author's self-published punk rock fanzines and poetry journals of the 1980s and 1990s are considered among the more curious works of literature ever produced by a native of Revere, Massachusetts.
Patrick travels extensively in his spare time and has visited more than eighty countries. He lives near Boston.
Lisa Niver is a travel expert, writer, artist, entrepreneur, and on-camera host who has explored 96 countries. Niver has established a following through her written and video content, garnering over one million video views on YouTube, Amazon Fire Tv and Roku.
Niver is the founder of a top 100 travel blog, We Said Go Travel, that reaches more than 200,000 annually and is in the top 1/8 of the top 1% of all sites in the United States. In her tri-annual international travel writing competitions, she has published nearly 2000 writers from 75 countries.
She was invited to the United Nations as a Champions of Humanity ambassador, to the red carpet at the Oscars with United Airlines and to New Orleans for a project with American Express and Starwood Hotels. Her recent stories include Dutch designer villas for Luxury Magazine, interviewing Fabien Cousteau for Delta Sky, skiing with the blind for Sierra and scuba diving in the Solomon Islands for Smithsonian.
She also contributes to USA Today, Wharton Business Magazine, the Jewish Journal and is verified on Twitter. Niver was a 2012 nominee for the Presidential Award for Excellence in Math and Science Teaching and a 2014 nominee for the Charles Bronfman Prize.
Michael Long, son of Larry and Linda, and Head Winemaker, Michael graduated Magna Cum Laude from Fresno State University with a Bachelors of Science in Enology.
Michael was just 15 years old when his parents purchased the land that Amador Cellars now sits on.
His love and passion for grape growing and winemaking blossomed as he began to learn more about the process and gained an appreciation for what it takes to make a nice bottle of wine.
Michael began working in the vineyard as a teenager and gradually became more involved in other aspects of the business, including working side by side with father and winemaker, Larry.
Michael became the Assistant Winemaker in 2008 and held the position for 5 years prior to taking the reins from his father as Head Winemaker in 2013.
Michael is also very involved with the grape growing and farming, and you may find him pouring in the tasting room and at events from time to time.
Sicilia was inspired by a 2005 visit to Italy. Our mission is to provide quality grapes for quality wine making through partnerships with winemakers committed to European wine styles.
We employ the best farming techniques possible in order to produce high quality grapes of the Italian variety to produce high quality wine. We want to utilize the terrior (ie temperature rainfall soil type wind and rain), to develop varietals that may not be immediately recognized by current wine drinkers but wine enthusiasts will be amazed with these varietals once exposed to them.
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