We speak this week with chef Nomi Zysblat, creator of Paletas, a Tel Aviv-based company that makes natural popsicles with fresh, seasonal fruit and ingredients, inspired by the Mexican version of this frozen treat that she discovered while living in New York.

We discuss the inspiration for Paletas, driven by seasonal fruits and flavors, and the timing of Zysblat's venture just a decade ago, just as Israel was deep diving into vegan and farm-to-table trends.

Zysblat talks about what it's like to run a small, growing business out a small Tel Aviv factory and her expansion into stores countrywide. She also discusses the learning curve with customers, figuring out what both kids and adults want from natural, artisanal popsicles.

We chew over favorite flavors and some of Zysblat's inspired creations, including the Sufganyeta for Chanukah, jelly doughnut popsicles, made from jelly doughnut-flavored milk and filled with homemade strawberry jam.

IMAGE: Nomi Zysblat, Israeli creator of Paletas, homemade natural popsicles 

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