In this episode, Prashanth interviews John Johnson, a Principal Customer Success Manager at User Testing. John shares his background in music and how it has influenced his approach to customer success. He provides insights into the structure of the customer success team at User Testing and how they serve key accounts. John emphasizes the importance of building relationships and rapport with customers, aligning with key stakeholders, and using programs and events to drive behavior change. He also discusses the metrics and performance evaluation in his role as a CSM. In this conversation, Jon Johnson shares insights on multiplying effort and marketing strategies, collaboration and ownership of customer communication, personal habits, learning from failure, and recommended resources.
Takeaways
- Building relationships and rapport with customers is crucial in customer success.
- Aligning with key stakeholders and understanding their goals is essential for success.
- Using programs and events can drive behavior change and highlight the value of the product or service.
- Metrics should focus on stability of revenue and alignment with customer outcomes. Multiplying effort involves focusing on specific topics, creating newsletters, and driving traffic and knowledge throughout the year.
- Collaboration is crucial in managing customer communication and ensuring alignment among team members.
- Personal habits, such as playing guitar and hyperfixation, can provide a meditative and learning experience.
- Learning from failure involves reflecting on past experiences and understanding the importance of respect and effective communication.
- Recommended resources include CS Insider for CS-related content and - Measure Over Method for casual newsletters.
Chapters
00:00 Introduction and Background
03:02 John's Music Background
03:28 Setting the Foundation: User Testing and Customer Success
05:39 Customer Segments and Key Accounts
07:41 Call Cadence and Relationship Building
10:38 Metrics and Performance Evaluation
22:13 Building Rapport and Relationship over Calls
27:38 Skills and Performance
31:37 Multiplying Effort and Marketing Strategies
34:03 Collaboration and Ownership of Customer Communication
42:04 Habits: Playing Guitar and Hyperfixation
49:07 Learning from Failure
57:29 Recommended Resource: CS Insider and Measure Over Method
Jon's LinkedIn: https://www.linkedin.com/in/jonwillia...
Prash's LinkedIn: https://www.linkedin.com/in/prashanth...
CS Insider: https://www.csinsider.co/
Unchurned Podcast: https://open.spotify.com/show/7trN4hM...