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For checking the transcript: https://www.buzzsprout.com/2379282

Apple Podcast: https://podcasts.apple.com/ca/podcast/daily-english-pod/id1754079453

It didn't land 

When we say “that didn’t land,” we mean that something didn’t have the effect we hoped for. A joke wasn’t funny. A comment felt awkward. A message was misunderstood. The intention was there — but the impact wasn’t.

Examples

1- She wanted to be supportive, so she chose her words carefully. But the other person went quiet. Her intention was good — it just didn’t land the way she hoped.

2- He apologized and meant every word, but the timing was wrong. The apology was sincere, but it didn’t land.