We investigate ‘It’, a type of sex appeal that raised the temperatures of cinema goers and censors in the 1930s. ‘It’ was personified in the screen personas of Clara Bow and Mae West but did you know that tigers and Derry also have ‘It’? 

‘It’ (1927) directed by Clarence G Badger and Josef von Sternberg, starring Clara Bow and Antonio Moreno 

‘She Done Him Wrong’ (1933) dir. Lowell Sherman, starring Mae West and Cary Grant. 

‘I’m No Angel’ (1933) dir. Wesley Ruggless, starring Mae West and Cary Grant.

It girls, 2000s iteration

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