Live from the floor at Data Cloud USA in Austin, Texas, Mark Dzeda, Founder and CEO of Industrial Tax Consulting (ITC Tax), and Adam Glatz of ITC Tax tackle the question shadowing every digital infrastructure project right now: where is the power going to come from, and who is going to welcome it? Their answer points away from the grid and toward rural land, gas fields, and generation built behind the meter, supported by the incentives and funds available for dispatchable power.
The conversation then turns to something harder to engineer than a substation: community trust. Adam makes the case for what he calls social permitting, getting in front of communities early, explaining honestly how cooling systems and compute actually work, and treating site selection as the moment engagement begins rather than an afterthought. He is direct about the follow through, too. If you commit to green space or parks, you meet that commitment. The goal is a future where data centers are received the way traditional manufacturing is received today, as a welcome neighbor rather than a fight.
They close with one word each on what will define the future of digital infrastructure. Adam says people, arguing that the technology and the wealth it generates only matter if they benefit the communities hosting it. Mark says China, framing global competition as the pressure that accelerates development, drives efficiency, and pulls investment back into the United States. For anyone building, siting, or advising on capital-intensive projects, both answers are worth sitting with.
Key Takeaways
● Moving projects to rural areas and gas fields, closer to readily available fuel, is one of the most practical answers to the industry's growing power challenges.
● Building generation behind the meter rather than pulling from the grid changes the conversation with states and communities, and incentives and funds exist to support dispatchable power.
● Companies that generate their own power can sell dispatchable power back to the grid as needed, which removes a common objection raised by opponents of data center development.
● On-site generation brings construction jobs, tax dollars, and investment to rural communities, and it spares them from hosting large incoming power lines.
● Social permitting means showing up in the community with honest, authentic information about how projects, water cooling systems, and the underlying technology actually work.
● Advances in compute efficiency and cooling technology will help reduce power demand, and explaining that clearly to residents matters as much as achieving it.
● Commitments made during site selection, like maintaining green space or adding parks, have to be met and exceeded on the back end, not just promised on the front end.
● Traditional industries are currently well received by communities in a way data centers are not, and the goal is for data centers to earn that same standing.
● Asked for one word defining the future, Adam Glatz chose people, noting that all the wealth and tools created by AI and data center capacity should ultimately benefit people.
● Mark Dzeda chose China, arguing that competitive pressure speeds technology development, increases investment in U.S. facilities and workers, and pushes companies to become more efficient.
Timestamps
00:00 - Intro: Live from Data Cloud USA in Austin
00:35 - Solving the Power Challenge: Rural Sites, Gas Fields, and Behind the Meter
01:57 - Building Trust and the Rise of Social Permitting
03:22 - Following Through on Community Commitments
04:07 - One Word for the Future: People
05:20 - One Word for the Future: China and Investment Returning to the U.S.
Content Partner
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Connect
● ITC Tax Podcast: https://www.itctax.com
● Mark Dzeda, Founder and CEO, Industrial Tax Consulting (ITC Tax): https://www.linkedin.com/in/markdzeda/
● Adam Glatz, ITC Tax: https://www.linkedin.com/in/adam-glatz-31121290/
#PropertyTax #ITCTax #TaxStrategy #TaxCompliance #BusinessTaxes #TexasTax #TaxExemptions #TaxSavings #BusinessPersonalProperty #SmallBusiness #DataCenters #DigitalInfrastructure #SiteSelection #TaxIncentives #EconomicDevelopment
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