AI in Marketing

"ITG's PureRed Acquisition, AI Controversies, and Cutting-Edge Innovations with OpenAI and Elon Musk's xAI"


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Dive into the latest happenings in Artificial Intelligence in marketing with our podcast "AI in Marketing". In today's episode, we cover Inspired Thinking Group's expansion and acquisition of the US-based company, PureRed, strengthening their global presence. Our next story covers the controversial use of sensitive federal data by Elon Musk’s Department of Government Efficiency resulting in lawsuits for alleged Privacy Act 1974 violations.
In the AI research segment, we share fascinating insights from OpenAI’s investigation into the capacity of large language models to solve software bugs. Then, we discuss how UK-based firm Luminance is intensifying AI use in the legal industry through a $75 million funding boost.
A recent decision by The New York Times to integrate AI tools in their editorial and product teams forms our next big topic, with the introduction of their new AI summarizing tool, Echo. Lastly, we delve into tech mogul Elon Musk's unveiling of Grok 3, an AI model praised as the smartest yet but also igniting discussions around accessibility and fairness. Join us for a deep dive into these pressing tech stories!
  • https://www.getvoicestream.com/
  • https://www.nytromarketing.com/
  • https://www.prnewswire.com/news-releases/itg-expands-globally-with-purered-acquisition-bringing-halo-content-model-to-north-america-302379390.html
  • https://www.wired.com/story/privacy-act-doge-lawsuits/
  • https://venturebeat.com/ai/ai-can-fix-bugs-but-cant-find-them-openais-study-highlights-limits-of-llms-in-software-engineering/
  • https://www.pymnts.com/artificial-intelligence-2/2025/luminance-raises-75-million-for-panel-of-judges-legal-ai-offering/
  • https://techcrunch.com/2025/02/17/the-new-york-times-has-greenlit-ai-tools-for-product-and-edit-staff/
  • https://opentools.ai/news/elon-musks-xai-unveils-grok-3-claiming-the-title-of-smartest-ai-on-earth
  • ```

    About: Stan Berteloot


    Stan Berteloot is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

    As Head of Strategy at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

    A sharp analyst and writer, Stan contributes to international publications, covering topics from remote work’s impact to climate change and the evolving media landscape.

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