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A hungover morning, a throwaway song about Wednesbury, and a dad who said “stick it on YouTube” set off a chain reaction Jonny Cole is still riding.
He started out singing covers and cheeky parodies in Black Country pubs to one man and his dog - today Jonny Cole is selling out theatres all over the country on a national tour that is being extended again and again due to phenomenal demand.
We dig into the real story behind that surge: how an online argument about Black Country borders did more for ticket sales than any TV slot, and Jonny's surprise at the material landing just as hard in Brighton as it did in Dudley.
We go beneath the laughs too. Jonny talks candidly about swapping Dutch courage for real courage in his bid to beat the booze, finding support in AA when mornings used to start with vodka before presenting the breakfast show on Black Country Radio.
Jonny gives us an insight into how he comes up with his hit songs, and shares a cracking story about a costly plane journey which left him more embarrassed than he ever has been on stage.
He rules out ever going on shows like Britain’s Got Talent, and is a real life example of how social media and word of mouth is outmuscling the old gatekeepers.
As for what’s next: more cities, more seaside dates, Birmingham arenas and a Perth Fringe run for the yam yams down under.
Book tickets to see Jonny live at www.funnybeeseness.co.uk/jonnycole
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