It's a Niche Podcast

In today’s episode, we tackle one of the biggest myths about niching: the idea that it means choosing a smaller demographic. Spoiler alert—it doesn’t!

I’m share my point-of view that niching is actually about the specific problem you solve, not who you think your target audience is. We'll dive into why focusing solely on demographics can lead to frustration and wasted effort.

Then we’re gonna illustrate the importance of problem-focused niching with real-life examples and explain how this shift can help you attract your soulmate clients.

If you want more about how the niche is the problem, check out my Free Niche Kit. You'll get an hour-long masterclass and a worksheet filled with my best questions to help you get started. Find it at www.itsaniche.ca

Shownotes available here.

Thanks for tuning into It's a Niche Podcast!
Make sure you subscribe to never miss and episode.
Apple Podcast | Spotify | All Other Players

If you're ready to move past niching and onto doing what you love, check out www.itsaniche.ca

Join me for the inaugural episode of It’s a Niche Podcast, where we chat about the vital role of niching. This episode is perfect for coaches and healers who struggle with marketing.

In this episode, we dive into:

• My personal journey from a reluctant marketer to embracing a safe approach to marketing.
• How avoiding niching can create even more challenges
• The impact of niching on attracting your clients, building your business and beyond

We’re changing the world over here y’all. Get in and listen!!

Episode shownotes here.

Thanks for tuning into It's a Niche Podcast!
Make sure you subscribe to never miss and episode.
Apple Podcast | Spotify | All Other Players

If you're ready to move past niching and onto doing what you love, check out www.itsaniche.ca

Welcome to It’s a Niche Podcast, the only podcast dedicated to exploring the world of niching for reluctant marketers. If you’re a coach, healer, or online entrepreneur tired of vague "I help..." statements and struggling to find your people, this podcast is for you.

I'm Amanda Jane, your host, an accidental entrepreneur who once resisted niching myself. Since 2020, I've been helping hundreds of coaches and healers figure out who they are talking to, and how to share what they do so they can attract their soulmate clients. In this trailer episode, I share my stand against manipulative marketing practices and pressuring people to niche.

Mark your calendar for August 13th, when the podcast launches. Then tune in every Tuesday for episodes filled with actionable lessons, fresh perspectives, and real-life stories of entrepreneurs and their niching adventure.

Subscribe now to get notified of new episodes, and join me in rediscovering niching in a way that truly resonates with you.

Thanks for tuning into It's a Niche Podcast!
Make sure you subscribe to never miss and episode.
Apple Podcast | Spotify | All Other Players

If you're ready to move past niching and onto doing what you love, check out www.itsaniche.ca

Discover the truth about the common motivation mistakes of reluctant marketers. If you've ever thought that force, bribes, pressure or shame were the best ways to get yourself to do marketing, think again. 

Amanda Jane unpacks these force-based strategies and reveals why they often lead you further away from business success. Let's transform your approach to self-motivation and embrace a more compassionate and effective strategy. 

Don't miss this episode!
Find the show notes and more at www.amandajane.ca/notmarketing

Support the Show.

In this eye-opening episode, we delve into the concept of "Contextual Blindness" in marketing and its profound impact on the way we connect with our audience. 

Discover how mainstream marketing often overlooks individual context, leading to an imbalance in the power dynamic between business owner and client/customer. And instead explore a more authentic and trust-based approach to marketing, where providing context empowers your audience to make informed decisions. 

If you've ever felt hesitant about marketing, this episode offers a fresh perspective that can transform your approach. Don't miss it!

Support the Show.

In today's episode I'm dismantling the myth of the "right way" in marketing.

Discover why chasing a singular, elusive path to success can lead to self-doubt and disempowerment.  If you've ever felt overwhelmed by conflicting marketing strategies, this episode offers a fresh perspective on finding your unique path forward.

I want you to finish this episode knowing you have an inner compass and learning to trust your entrepreneurial instincts.

Find the show notes and more available at amandajane.ca/podcast

Support the Show.

Discover why the pursuit of more marketing information might not be the secret to your success. 
The allure of collecting more how-to often falls short when it comes to boosting your marketing confidence and helping you actually start to share and connect.
Find out what's truly missing and why feeling safe is the key to unlocking your marketing potential.

Show notes and more available at amandajane.ca/podcast

Support the Show.

Tired of battling procrastination in your marketing efforts? 

Discover a fresh perspective that embraces procrastination as something other than a fatal flaw.   Amanda Jane explores the power of curiosity and compassion in understanding procrastination's true message.

Learn how to use procrastination as a tool for growth and gain insight from real-life examples. Say goodbye to shaming and shoulding and hello to a kinder, more motivated you.

Tune in and unlock the secrets of embracing procrastination in your marketing journey.

Show notes and more available at amandajane.ca/podcast

Support the Show.

Don't miss this thought-provoking journey to discover the power of "Not Marketing" and how it can open new possibilities for you and your business.

Join me for a candid debut episode.  Get to know your host, Amanda Jane, and my journey as a reluctant marketer and now a pioneer in the world of Not Marketing and the role of self-acceptance, authenticity and courage to a more fulfilling business.

Discover why traditional marketing methods don't always work for introverts and empathic soulful solopreneurs, and how embracing your true nature can transform your approach in this thought-provoking episode.

Are you ready to redefine marketing on your own terms?
For show notes and more go to amandajane.ca/podcast

Support the Show.

Uncover the truth about marketing and real connection in this compelling debut.

Join your host, Amanda Jane to challenge traditional marketing methods, redefine what it means to connect, and embrace a whole new approach to sharing your business with the world. Welcome to a world where your marketing doesn't have to follow the same old outdated rules.

Find the show notes and more at amandajane.ca/podcast

Support the Show.