This episode has been previously aired by the Michigan Business Network
By Michigan Business Network tradition, Chris Holman welcomes a new content contributor to the network. Finding out about their credentials and their topic. This kicks off an MBN mini-series. The welcome will be followed by six full episodes of topical content needed by the business community in 2026.This time around, Chris welcomes Fathy Shetiah, Founder, President & CEO, 7C Lingo, Lansing, MI. He’s a first-generation immigrant, embodies the entrepreneurial spirit, and has spent his life in Michigan. Moving to the US at 14, he faced language and cultural barriers. Fathy founded 7C Lingo in 2007 to address the need for language and culture accommodations. 7C Lingo now specializes in cross-cultural communication, training, and language services. Fathy is a certified CQ Facilitator and passionate about reducing cross-cultural barriers and building connections in the global community.For segment four of the launch:The video introduces "It’s a People Problem," a show on the Michigan Business Network hosted by Fathy. The program focuses on the inherent challenges of communication in both daily life and business settings. The host argues that even when individuals appear to agree, they often fail to truly listen or understand one another because of their personal lenses and perceptions. This baseline difficulty is further complicated by the rapid pace of technology and the complexities of diversity, which can lead to more connection points but fewer genuine human connections.In this video from the Michigan Business Network's show "It's a People Problem," host Fathy welcomes guest Mandy Mann, an engagement strategist at 7C Lingo. Mann shares her professional journey, which includes studying entrepreneurship and sign language at Central Michigan University, before spending eight years at a sister company of Biggby Coffee where she rose to the position of director of operations. The discussion focuses on the complexity of modern communication and the importance of adapting one's style to different audiences and environments.Mann contrasts the high-speed, direct communication required in the retail and quick-service industry with the more deliberate, professional style she utilizes at 7C Lingo. She notes that while technology is designed to make communication easier, the abundance of options can sometimes act as a hindrance, causing people to lose sight of the human on the other side of the screen. The conversation concludes with an exploration of "cultural intelligence," which Mann describes as the ability to recognize misunderstandings and consciously shift communication styles in real-time based on the audience.Key Takeaways:
* Communication Context Matters: The pace and directness of communication must adapt to the industry, such as the rapid, task-oriented style of retail versus the more thoughtful and professional approach required in corporate settings.
* The Technology Paradox: While technology aims to improve accessibility, it can create a distancing effect that requires a conscious effort to maintain a "human element" through real-time, face-to-face practice.
* Information Overload: Modern communicators must navigate a "storm of complexity" filled with noise, distractions, and an overwhelming amount of data, making it difficult to ensure messages are clear and actionable.
* Cultural Intelligence (CQ): Successful communication involves "culturally shifting" in real-time to adjust how a message is articulated based on the specific background or role of the person receiving it.» Visit MBN website: www.michiganbusinessnetwork.com/» Subscribe to MBN’s YouTube:
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