“It takes a lot to make things happen, especially when you are in the trenches.” - Lisa Shroeder, founder and executive chef of Mother’s Bistro & Bar. In this episode, Marc and Cathey chat with Lisa about how to market an idea in transition. It takes a lot to market a business, to keep it going, to reinvent it. You always have to be new and different. They explore how to ensure your vision lives on, brainstorm marketing strategies, and generate fresh ideas. This conversation highlights the challenges of keeping a business (or any idea for that matter) dynamic and innovative. By the end, you'll reflect on cherished memories with motherly figures and (and over a slice of cheesecake) reimagine the next phase of your idea. Learn more about Lisa at https://www.mothersbistro.com/

“Life is not perfect but life is perfect when you know how to navigate it.” - Richard Symister, Physical Therapist and Strength & Conditioning Coach. In this episode, Marc and Cathey talk with Richard about unveiling intrinsic wealth, abundance, and “gushiness”. They explore several concepts: prosperity consciousness, abundant moments, and wealth elements. During this idea-conversation, they discuss how you can bottle up your idea for audiences, ways to help people reflect on their connection to the idea, and practical questions people can pose to gauge the impact of your idea on their lives. By the end of this conversation, you will express sheer love for someone else through the passion that resets your energy. To learn more about Richard Symister, go to https://movevolutionpt.com/  

“We love the art of talking about good ideas and storytelling and teaching people.” - It's About to Go Down with Marc & Cathey. In this “rap-up” episode, Marc and Cathey highlight the ideas that were shared during season 9. They shared their favorite nuggets from each of the idea conversations, talked about how they lived out these concepts in their own lives, and recapped strategies you can use to build out your own ideas. Special shout out to the Season #9 community: Marcus Hollinger & Josh Ruff, Kristeena Alexander, Darren Fleming, Laura LaJoie, Penny Wood, Chris Smith, Tracie Rossi, Sam Diaz, Rebecca Armstrong, and Jon Hoole.Learn more at https://www.itsabouttogodownshow.com/ 

"It’s not about letting go of our trauma; it’s about loving ourselves through it.” - Jon Hoole, Cathey’s awesome husband. Marc and Cathey talk with Jon about the concept of an Inner-versary: a sacred holiday for yourself. They explore how to build upon an idea through an introspection of lived experiences and traumas, an intention for joy and forgiveness, and a series of  self-reflective questions. They speak about expanding the concept as a tool for both adults and children.  By the end, you will learn how to carve out time to connect with yourself, not only during your Inner-versary, but more importantly in the practice of leading up to your million breaks for self-love. 

“Advertising shouldn’t interrupt in a gross way. A part of being beautiful is not being perfect” - Rebecca Armstrong, co-founder & CEO of North (an ad agency in Portland, Oregon). Marc and Cathey talk with Rebecca about the concept of real being beautiful and prioritizing truth over trickery. They explore the key to beautiful truths in advertising and in our personal lives: consider what is good and true about you and who could benefit from your beautiful truth. They speak about how you can leverage emotions, highlight what’s good, own up to what’s not so good, and constantly reinforce your reputation in order to advertise your product, service, brand, or idea. By the end, you will learn how to be real and guanxi. To learn more about Rebecca Armstrong and North Agency, go to https://northagency.com/  

“Everything you need to know about land use planning is Dirt and the Mona Lisa.” - Sam Diaz, Tedx speaker and Executive Director of 1000 Friends of Oregon. Marc and Cathey talk with Sam about how to make the topic of land use planning sound “cool”. They explore several “cool factor” strategies: personal narratives that reveal your authenticity and what inspired your passion for the topic, stories that help others see how they can emotionally connect with your idea, lessons that you learned from other people, breaking up your logical data dump with micro stories, and reframing your idea in simpler words that young kids can understand. By the end, you will learn how to put more oxygen in and dirt on your message so that your audience will look forward to hearing from you and feel how cool your idea can be. To learn more about Sam Diaz and 1000 Friends of Oregon, find him on Linkedin and www.friends.org 

 “When you are looking for the wrong thing, it is hard to find Big Love.” - Traci Rossi, Executive Director of Friends of the Children, the Portland Chapter (one of the 36 chapters that mentors youth). Marc and Cathey talk with Traci about the concept of Big Love, what makes it challenging, and how to make it work. They explore how storytelling can reveal what makes your idea important to you and to others. They also discuss how the components of an idea like Big Love can make the “practice” of it more applicable and universal. There are many ways to experience Big Love. By the end, you will learn how to apply Big Love to counteract pain and unite people. To learn more about Traci Rossi and Friends of the Children, go to https://friendspdx.org/ .

 “Being obnoxiously flairy with your authenticity, you can be just who you need to be, and it’s okay’. That is gold.” - Chris Smith, a dude from the Res, living his best Res life. Marc and Cathey talk with Chris about his concept of “fuckery and flair”. They explore how to transition your idea from theoretical to specific, from level 1 to level 2 of implementation, from authentic language to stage-friendly appeal without conforming. They also discuss the power of incorporating a good line and new vocabulary to help your idea go wide and memorable. By the end, you will learn how to go from fuckery to flair. To learn more about Chris Smith, look for him on social media, wherever you can find unicorns.

”Be ready for it, be bold, and take action.” - Penny Wood, business leadership success coach. Marc and Cathey talk with Penny about her tre P’s for success: Pause. Pivot. Push forward. They explore how to explain the action steps of an idea by using metaphors, storytelling, and specific instances of people who have implemented these actions. They also discuss how to pose questions in a particular way to build interest in an idea. During this conversation, they pinpoint the problems people face that require a need for this idea: procrastination, imposter syndrome, communicating ineffectively, and the behaviors that are not working for you. By the end, you will learn how to pause, pivot, and push forward so that you can take bold action. To learn more about Penny Wood, go to https://www.linkedin.com/in/pennywoodtalks/ 

“Living through the lens of joy always puts you in a world of discovery.” - Dr. Laura LaJoie, chiropractor and doctor of joy. In this episode, Marc and Cathey talk with Laura about the idea of identifying the 12 common threads of joyful people. They explore how to break down your idea into multiple parts, the power of creating metaphors for your concept, the significance of determining an order for the parts of your idea, and the possibility of hosting an idea experience. During this conversation, they use stories and gamification to highlight the pillars of joy. By the end, you may be compelled to list 12 things that bring you joy and a plan to do something joyful each hour of your day. will learn how to access your energetic sensations to become conscious of what you already have to succeed. To learn more about the Dr. Joy Experience, go to https://open.spotify.com/show/0tRixE6VYnaATvm0GyBJ9V