You’re probably pretty well-versed in many things when it comes to school communications, especially after everything that has transpired over the last year. In today’s podcast, you’ll meet branding queen Marissa Weidenfeller who brought her marketing experience and put it to work in her alma mater at the perfect time!

IN THIS EPISODE, MARISSA SHARES:

• How volunteering to sit on a committee to establish a new communications role in the districts lead to her actually applying for the job.
• Her unique approach to helping train her staff on using social media in their schools.
• The secrets behind her OneFort campaign that was launched weeks before the pandemic hit in 2020.
• Why her school is using video to help tell its story.

SPECIAL GUEST

Marissa Weidenfeller

Communications & Community Engagement Specialist

School District of Fort Atkinson - Wisconsin

Email: [email protected] 

School Website: https://www.fortschools.org/ 

Facebook: https://www.facebook.com/sdfort 

Twitter: https://twitter.com/fortschools 

Instagram: https://www.instagram.com/hs_fort 

LinkedIn: https://www.linkedin.com/company/sdfa-wi/ 

YouTube: https://www.youtube.com/channel/UClGL7dCKjukvh6epgMeSjUQ 

USEFUL INFORMATION

• Marissa assembled links to all of her helpful content in one spot - click here! It includes:
  • 1Fort Campaign
  • 1Fort Finesse PLC highlight series on YouTube
  • A link to the gimbal she uses
• Join our membership program - click here to learn more!

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

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