It's Always Day One

By It's Always Day One

My name is George Reid; a former Amazonian turned Amazon consultant.Each week you'll hear top consultants, brand owners, agencies, and Amazon employees share their answers to basic, yet fundamental qu... more

Download on the App Store

Download on the App Store

Get it on Google Play

FAQs about It's Always Day One:

How many episodes does It's Always Day One have?

The podcast currently has 356 episodes available.

It's Always Day One episodes:

April 25, 2023 The 4 Ps of Amazon Marketing Strategy (Week 15, Lesson 5)
The 4Ps framework includes Product, Price, Placement, and Promotion. Focusing on these can help Brands to maintain a competitive edge on Amazon and be able to succeed in highly competitive categories.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k...
...more
3min
April 25, 2023 7 PPC optimization steps that never go wrong (Week 15, Lesson 2)
These steps can help you drive higher efficiency in your ad campaigns, to provide better returns and sales growth.Read more about the Keywords Funnel Strategy here.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of w...
...more
7min
April 25, 2023 The new Marketplace switch feature (Week 15, Lesson 1)
Amazon has started rolling out a new marketplace dropdown on the Ad console. It enables advertisers to easily navigate between countries to view and manage accounts.Link to Post here.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-mi...
...more
1min
April 25, 2023 Don't trust vCPM campaign sales and ROAS numbers (Week 14, Lesson 4)
Given the different attribution models for the Sponsored Display vCPM campaigns, the sales numbers are not indeed the sales but rather registered views. It can be a useful upper funnel strategy for awareness but basing the ad spend on the reported sales numbers could lead to wasted spend.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon A...
...more
3min
April 25, 2023 New Feature to spend up to 100% of the daily unspent budget (Week 15, Lesson 3)
The campaign manager 'Settings' tab now includes a new feature to spend 25% & 100% of the daily unspent budget. This applies to all your campaigns.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Me...
...more
2min
April 25, 2023 The new section on PDP that shows customer preferences (Week 15, Lesson 4)
Amazon has recently added a new section to the product detail pages called "What do customers buy after viewing this item", just below the product description. This section features various categories, including the highest-rated products, bestsellers, and lowest-priced.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.F...
...more
2min
April 13, 2023 Deal Submission date announced for Prime Day 2023 (Week 14, Lesson 1)
It's set for April 28, 2023. By June 15, 2023, it's crucial to ensure your inventory is delivered to US fulfillment locations.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.
...more
3min
April 13, 2023 Amazon Prime launches try before you buy (Week 14, Lesson 2)
The new program allows you to pick up to 6 items and test them out at home. You can keep the items you liked and return the rest. It's currently applicable only to clothing, shoes, jewelry, and accessories.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to...
...more
5min
April 13, 2023 Useful tip while advertising variations on Amazon (Week 14, Lesson 3)
You can get a higher CTR and conversion by advertising your best-selling child ASINs on relevant and high search volume keywords.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.
...more
3min
March 31, 2023 The new Top Search Terms on Search Query Dashboard (Week 13, Lesson 1)
Amazon has now rebranded Search Terms as Top Search Terms on the SQP dashboard. It provides visibility to the top search terms for a particular timeframe ranked by search frequency and shows the top 3 clicked Brands, products, and categories for each search term.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me...
...more
2min

FAQs about It's Always Day One:

How many episodes does It's Always Day One have?

The podcast currently has 356 episodes available.