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My name is George Reid; a former Amazonian turned Amazon consultant.Each week you'll hear top consultants, brand owners, agencies, and Amazon employees share their answers to basic, yet fundamental qu... more
FAQs about It's Always Day One:How many episodes does It's Always Day One have?The podcast currently has 356 episodes available.
October 06, 2022The new Gross and Invalid Traffic report (Week 40, Lesson 3)The report is available for Sponsored Products, Sponsored Brands, and Sponsored Display. Invalid traffic (IVT) is any potentially fraudulent, involuntary, non-human, duplicate, or illegitimate traffic.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117......more2minPlay
October 06, 2022We spotted influencer posts on Product Detail pages (Week 40, Lesson 4)Influencer posts are now showing on some product detail pages, across the app and web versions. Example.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George....more3minPlay
September 28, 2022New Amazon App feature - Auto-playing listing videos (Week 39, Lesson 1)Amazon is testing out listing videos on the search results page. While scrolling through the products, the main image switches to video after a couple of seconds. The video auto-plays with a CTA “Watch now” which, when clicked, expands to cover your device's width.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow ......more2minPlay
September 27, 2022Importance of Looking at product level TACOS & PPC order share (Week 39, Lesson 6)Looking at product level performance helps understand which individual products have contributed to high sales, and which ones to high costs. The learnings can help set up more strategic product-focused campaigns.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team......more4minPlay
September 27, 2022Seven mistakes to avoid for effective bid management (Week 39, Lesson 2)Poor campaign structure, high bid low budget scenario, and not knowing placement level performance data are some of the common bid mistakes that prevent effective bid management. Eliminating these 7 common mistakes can help maximize your bidding performance.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on T......more11minPlay
September 27, 2022Long game on Amazon is a balancing act between profitability and growth (Week 39, Lesson 5)For sustainable success, both profitability and growth are crucial.Focusing on only one of them doesn't help in the long run.You need to set the right KPIs for each to assess true PPC impact and ensure moving in the right direction.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examp......more3minPlay
September 27, 2022New Tailored Audiences for Customer Engagement (Week 39, Lesson 4)This feature was recently announced at the Amazon Accelerate event and is a big update for the Customer engagement feature. It will allow sending emails to not only brand followers but also new audience segments: Recent customers, High spend customers, and Repeat customers.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audi......more3minPlay
September 27, 2022Manage experiments now includes product description (Week 39, Lesson 3)You can now split test your product page description in addition to the product title, main image, and A+ content.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George....more1minPlay
September 22, 2022New feature to copy SP campaign to SD (Week 38, Lesson 5)While copying SP campaigns, you can now choose to copy to SD Ad type. Amazon will ask whether you want to optimize for Page views or Impressions and then will create a campaign with the same products but additional targets based on advertised products.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter......more3minPlay
September 22, 2022SP campaigns when product is "Available to ship in x days" (Week 38, Lesson 3)SP campaigns are programmed to automatically stop serving impressions as soon as a product goes OOS. They may, however, continue if the messaging on your product page says "in stock in x days". In this case, you need to pause the SP campaigns to avoid wasted spend. [Learn more].5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in under 72 hours.https://georges.blog/auditRESOURCESRead our News Feed.Book an Amazon Advertising......more4minPlay
FAQs about It's Always Day One:How many episodes does It's Always Day One have?The podcast currently has 356 episodes available.