It's Always Media Thursday, NDA's regular podcast taking an irreverent look at the digital media and marketing industry, is back for 2025.

Hosted by NDA Editor Justin Pearse and Publisher Andy Oakes, It's Always Media Thursday takes a sideways look at a week in digital media.

In this week's welcome-back episode, we discuss how industry event speaking needs a dose of authenticity, reflect on Omar Oakes' recent column on network agencies and the continued rise of the indies, sustainable media, Cannes Lions, Possible, and our own plans for Cannes.

And we debut a new feature, Challenge Andy, set to replace 2024's popular What's on the Desk segment.