NDA Editor Justin Pearse and Publisher Andy Oakes are back with yet another insightful discussion - or slightly-foggy chat - about a week in the digital media and marketing industry.

This week we wonder why AI keeps dominating headlines in NDA and beyond, discuss the unfeasibly-large number of events beind run by ourselves and the industry ast large. 

We're joined by special guest Paul Coggins, CEO or Adludio to discuss the rising excitement around Cannes Lions 2023.

"The impression I'm getting this year is that it's back, back in a big way!," he sums up. 

We also discuss media optimisation, optimising for attention and why he sees such opportunity in the talent available in Africa today.