Seasonal events have always been used to encourage FOMO and drive attendance – and they work. Despite the staffing concerns we discussed last week, attractions are pushing Fall 2021 for all they’re worth. Attractions, restaurants, and streaming services are jumping on the Halfway to Halloween bandwagon – and you should too! This is the perfect time to begin pre-sales and get audiences a preview of the Fall. Clearly they’re ready for it.

Stories: Disney After Hours BOO BASH to Replace Halloween Party in 2021; Disney conjures up recipes for a ‘Halfway to Halloween’ celebration; The Muppets take The Haunted Mansion with new interactive YouTube world tour and Disney+ show; Inferno Lodge: People Living in the Red Forest; The forbidden Wedding.