IT'S HER GAME

The world has been talking about females in gaming and esports for a long time yet still not much has been done over the past months to truly address the case. 

Today we have a chance to speak to a real Doer in this field, a woman who is largely behind the Valorant female-only League in EMEA - VCT Game Changers EMEA -   Vera Wienken, Senior Brand Manager & VCT Game Changers EMEA Lead at Riot Games. What a time to have this discussion when Valorant plans for 2022 have been announced just earlier this week.

Join us as we discuss:

How to listen to the communities and truly include their voice in the game design & leagues planning?

Why is it too early for the mixed leagues? 

Why does Riot hope at some point VCT Game Changers won't be needed?

Super powerful talk that fits precisely into what Valorant stays for - Here to stay #HERETOSLAY 

Follow Vera on Twitter - @veracci_

Join us on Facebook - https://www.facebook.com/itshergame/

Contact me on Linkedin - https://www.linkedin.com/in/dominikamariaszot/

📢Tune in to the latest episode of IT'S HER GAME with Marja Konttinen, Metaverse Marketing Director at Lockwood Publishing, creators of Avakin Life, a mobile metaverse app with 200M+ users, where we discuss: 

🌱Key pillars of Metaverse Marketing - tips on planning user acquisition campaigns

❓ What does direct to Avatar mean and why the same user may require two separate communication strategies

👩‍👧‍👧The crucial role of community in the metaverse marketing

📏How to measure the effectiveness of marketing Campaigns in the metaverse?

🔍Is it possible to conduct user research in the metaverse?

📺And why the marriage of TV and metaverse can be a great move?

Even though we have discussed those topics in detail I still have a feeling there is much more to be said on each of them 🤯

Let me know which topic should we explore in more depth - campaign types, how to advertise metaverse itself, or maybe the metrics? 

Catch me on LinkedIn: https://www.linkedin.com/in/dominikamariaszot/

Follow IT'S HER GAME on Facebook: https://www.facebook.com/itshergame/

Connect with Marja on LinkedIn: https://www.linkedin.com/in/marjakonttinen/

In this conversation with Vhttps://mobile.twitter.com/cryptolady0ladyslava Kozlovska, Social Media Manager w GamerHash, we explain the basics of P2E, how to earn while watching Netflix (catching clickbait, isn't it?), and what can you buy for GamerCoin, but also how to earn it. 

Vlada also reveals the 101 of social media strategies for crypto products and the role of various communication tools within. 

All of that, and more, sprinkled with talks about kittens (virtual and not), personality splits, and surfing.

Ready for the 1st episode of IT'S HER GAME Season 2? Tune in!

Catch me on LinkedIn: https://www.linkedin.com/in/dominikamariaszot/

Follow IT'S HER GAME on Facebook: https://www.facebook.com/itshergame/

Connect with Vlada on Twitter: https://mobile.twitter.com/cryptolady0 

Welcome back Dear Listeners!

After Season 1, we already made it impossible to deny that women are in gamedev and esports worlds, and now we will go one step further and prove that it is us who can navigate you through the puzzling territory of evolving gaming universe. 

Ever heard of P2E, crypto in gaming, metaverse, physical training optimization, NFTs, data in esports? With us, you will! Not only will we redefine the optics of gamedev and esports as you know it but also uncover the new trends growing on the verge of gaming and other worlds.

Games are at the epicenter of the emerging new and exciting reality of redefined social interactions, entertainment, or even investment, and economics. Join us and discover these thrilling, novel areas through the lens of the finest female professionals.

The world evolves, the gaming universe expands but still, IT’S HER GAME.

Thanks for being here, Dominika

Catch me on LinkedIn: https://www.linkedin.com/in/dominikamariaszot/

AMA on Twitter: https://twitter.com/dominika_szot

Follow IT'S HER GAME on Facebook: https://www.facebook.com/itshergame/

Listen to the episode with Marlena Siwa, Senior Marketing Execution Manager at ESL to find out what is Fan Marketing Department  at ESL, what are the white label events, and when did she fall in love with esports. 

Make sure you follow me on Facebook to stay up to date with the podcast, mentoring, events, and many more: https://www.facebook.com/itshergame

Meet Kasia 'Kafis' Zielińska - Senior Concept Artist at Techland and Magic: The Gathering Illustrator.

Ok, you haven't tuned in by this point?

Listen to a bit lengthy, but worth playing conversation I had with Kasia about how she scored her dream job at Techland, where did she search for the inspiration to design devastated lands of zombies' dominance, the importance of persistence, and projects' diversification in creative roles, and why screaming is good (sometimes). 

Check my Facebook page for more info: https://www.facebook.com/itshergame

Aleksandra Rutkowska is a Technical Artist at PUBG, how cool is that?! Well, I didn't know how until I spoke to Aleksandra. Why? Because the Technical Artist role was a mystery and a total contradiction. Is TA an Artis or Engineer? 

Fortunately, I had a pleasure of talking to this beautiful mind, who, let me tell it loud and clear - one day will be a rockstar of her industry and is one of the top talents I have ever met.

Join us to find out what are the differences between Technical artist and a technical Artist, why is it probably the most diplomatic role in the industry, but also super vulnerable to burnout (Ola shares her story with a few tips on what to do to overcome it), and... how to talk to the duck.

Hey, remember to join me on Facebook or Twitter!

Facebook: IT'S HER GAME

Twitter: dominika_szot

Natalia is a lawyer by degree, gamer by heart, and now Junior Art Producer for GWENT at CD Projekt Red.

Check the episode that can be sum up in one word - MYTHBUSTERS.

We crashed the biases of administrative roles and debunked the myths around QA roles.

Tune in and find out how the QA roles are organized inside CDPR, what are the tasks of the Art QA Analyst, how to manage the testing of the live game, and what funny bugs Natalia found in GWENT.

Hey, make sure you catch us on Facebook too: https://www.facebook.com/itshergame

Marilena Papacosta, born in Greece, currently based in the UK she is Head Of Brand Marketing at Frontier Developments with a previous experience in the gaming industry from Koei Tecmo, and the music sector at Sony. She is also a member of BAFTA, and on top of that a great support and advocate of women in the gaming industry. A pleasure to have you on the show Marilena!

Listen to our conversation to find out what she thinks about music entering the video games world, what is the difference between branding and marketing in video games, and how to become a global video games rockstar coming from the Greek island!

Marilena's cover picture credits: Evangelos Dimopoulos/vogue.gr

Follow IT'S HER GAME on Facebook for insights about women in gaming and info about the latest episodes: https://www.facebook.com/gaming/itshergame 

What a wonderful start of the week it is since I can finally release this episode with Pauliina Tornqvist from Activision 🔥

She was previously working at Ubisoft and Rovio, had her own mobile games studio (tune in to figure out why), and worked on titles such as Angry Birds, Watch Dogs, and now, Call of Duty.

Listen to this episode  and find out more about the producer role, how it is to work on huuuge IPs, but also discover Pauliina's path to California - the story of the determination, creativity, and passion 🙌

PS Pauliina has been recently promoted to the Producer role, after just a year as the Associate Producer - share this episode to show her some support 💥

Follow me on Facebook for more insights on women in gaming and my guests: https://www.facebook.com/itshergame 

Catch me on Twitter if you have any questions: https://twitter.com/dominika_szot