We all face challenges and obstacles.  Business owners, by nature, face even more.  How do we overcome adversity?  How can we use the challenges we face to grow and learn?  Why does greatness always blossom out of adversity?
This episode of part one of a two-part series with Ashon Avent, owner of Main Avent Apparel. Ashon engages in some incredibly authentic conversations about the challenges of owning a business and his personal journey to success.

To find Ashon Avent visit www.mainaventgroup.com or on the social channels @mainavent

Follow the podcast at @itsjustbusinesspodcast on all the major podcasting platforms.

Connect with us:
To get in touch with us, email the podcast at [email protected].
Join us on Facebook, Instagram, or LinkedIn - we appreciate your support!
www.itsjustbusinesspodcast.com

You can find Russ @reliable.remediation
Russ Harlow – Reliable Remediation – Disaster Restoration
Google: https://g.page/r/CXogeisZHEjMEBA

You can find Dana @adashofboss, @dana.dowdell and @hrfanatic
 Dana Dowdell – Boss Consulting – HR Consulting
Google -  https://tinyurl.com/y4wxnavx

How do I develop a message that connects with my potential clients? How do I compete with big competitors in my industry?  We talk with Craig Alexander, the President of Gumas -- an award-winning advertising agency and the country’s foremost authority on Challenger Brand Marketing®. Are you a Challenger Brand?

Connect with Craig Alexander:
Website: https://gumas.com/
LinkedIn: https://www.linkedin.com/in/craig-alexander-5542001a/
Facebook: https://www.facebook.com/Gumas.Advertising/
Instagram: https://www.instagram.com/gumas.advertising/  
YouTube: https://www.youtube.com/user/GumasAD

BOOK: Challenger Brand Marketing

Follow the podcast at @itsjustbusinesspodcast on all the major podcasting platforms.

Connect with us:
To get in touch with us, email the podcast at [email protected].
Join us on Facebook, Instagram, or LinkedIn - we appreciate your support!
www.itsjustbusinesspodcast.com

You can find Dana @adashofboss, @dana.dowdell and @hrfanatic
Dana Dowdell – Boss Consulting – HR Consulting
Google -  https://tinyurl.com/y4wxnavx

You can find Russ @reliable.remediation
Russ Harlow – Reliable Remediation – Disaster Restoration
Google: https://g.page/r/CXogeisZHEjMEB

Can anyone be a thought leader? How do I master my message? Mwale and Chantel Henry join us for a conversation about being married to your business partner and how business owners can master their message and become thought leaders in their industry. Mwale and Chantel are the co-founders of The League of Experts, a company dedicated to helping experts become thought leaders by developing the intellectual property that expands and sustains their businesses.

Connect with Mwale and Chantel:
Website: https://www.joinloe.com
Facebook: https://www.facebook.com/coachchantel
Instagram: https://instagram.com/mwaleandchantel

Follow the podcast at @itsjustbusinesspodcast on all the major podcasting platforms.

Connect with us:
To get in touch with us, email the podcast at [email protected].
Join us on Facebook, Instagram, or LinkedIn - we appreciate your support!
www.itsjustbusinesspodcast.com

You can find Dana @adashofboss, @dana.dowdell and @hrfanatic
Dana Dowdell – Boss Consulting – HR Consulting
Google -  https://tinyurl.com/y4wxnavx

You can find Russ @reliable.remediation
Russ Harlow – Reliable Remediation – Disaster Restoration
Google: https://g.page/r/CXogeisZHEjMEB

How do I get my business back to basics? What are the fundamentals I should be focused on? Can I automate my marketing plan? We have an insightful conversation with coach and business strategist Steve Keough. We dive into marketing, lead generation, and building a foundation on the basics.

Connect with Steve Keough:
Website: https://electriciansgetleads.com/
LinkedIn: https://www.linkedin.com/in/coachstevekeough/
Book: Why Small Businesses Struggle And How To Avoid It

Follow the podcast at @itsjustbusinesspodcast on all the major podcasting platforms.

Connect with us:
To get in touch with us, email the podcast at [email protected].
Join us on Facebook, Instagram, or LinkedIn - we appreciate your support!
www.itsjustbusinesspodcast.com

You can find Dana @adashofboss, @dana.dowdell and @hrfanatic
Dana Dowdell – Boss Consulting – HR Consulting
Google -  https://tinyurl.com/y4wxnavx

You can find Russ @reliable.remediation
Russ Harlow – Reliable Remediation – Disaster Restoration
Google: https://g.page/r/CXogeisZHEjMEB

If you are interested in conversion rate optimization, this is the episode for you. Khalid Saleh is the founder and CEO of CRO agency Invesp. He has worked with brands like eBay, 3M, and the Discovery Channel. In this conversation, he shares what is a reasonable budget for CRO, why he avoids looking at homepages when first evaluating a site, what you should focus on to get quick wins when it comes to increasing conversions, and more.

You will also discover:

• a reasonable budget for CRO testing and what that includes
• Why Google Universal Analytics is sunsetting
• what you should focus on to get quick wins when it comes to CRO

Listen to the Innovators Can Laugh Podcast HERE ---> https://www.innovatorscanlaugh.com/

How do you deal with big competitors? How can you challenge your competitors? How do I gain market share? Russ and Dana discuss "A dozen ways to beat Goliath" from Chapter 13 of Patrick Bet-David's book, Your Next Five Moves.

Your Next Five Moves, by Patrick Bet-David

Follow the podcast at @itsjustbusinesspodcast on all the major podcasting platforms.

Connect with us:
To get in touch with us, email the podcast at [email protected].
Join us on Facebook, Instagram, or LinkedIn - we appreciate your support!
www.itsjustbusinesspodcast.com

You can find Dana @adashofboss, @dana.dowdell and @hrfanatic
Dana Dowdell – Boss Consulting – HR Consulting
Google -  https://tinyurl.com/y4wxnavx

You can find Russ @reliable.remediation
Russ Harlow – Reliable Remediation – Disaster Restoration
Google: https://g.page/r/CXogeisZHEjMEBA

How do you deal with big competitors? How can you challenge your competitors? How do I gain market share? Russ and Dana discuss "A dozen ways to beat Goliath" from Chapter 13 of Patrick Bet-David's book, Your Next Five Moves.

Your Next Five Moves, by Patrick Bet-David

Follow the podcast at @itsjustbusinesspodcast on all the major podcasting platforms.

Connect with us:
To get in touch with us, email the podcast at [email protected].
Join us on Facebook, Instagram, or LinkedIn - we appreciate your support!
www.itsjustbusinesspodcast.com

You can find Dana @adashofboss, @dana.dowdell and @hrfanatic
Dana Dowdell – Boss Consulting – HR Consulting
Google -  https://tinyurl.com/y4wxnavx

You can find Russ @reliable.remediation
Russ Harlow – Reliable Remediation – Disaster Restoration
Google: https://g.page/r/CXogeisZHEjMEBA

Essential Skills for Supervisors Training

We have an in depth conversation with Mary Ann Pruitt, the CEO and President of Mosaic Media, a collection of media buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime. She shares some marketing wisdom gleaned from her extensive career in media strategy and how it relates to the ever evolving climate of media.

Connect with Mary Ann Pruitt:
Website: https://mosaic.agency/
LinkedIn: https://www.linkedin.com/in/maryann-pruitt/
Facebook: https://www.facebook.com/mosaic.agency
Twitter: https://twitter.com/mediaMAPs

Follow the podcast at @itsjustbusinesspodcast on all the major podcasting platforms.

Connect with us:
To get in touch with us, email the podcast at [email protected].
Join us on Facebook, Instagram, or LinkedIn - we appreciate your support!
www.itsjustbusinesspodcast.com

You can find Dana @adashofboss, @dana.dowdell and @hrfanatic
Dana Dowdell – Boss Consulting – HR Consulting
Google -  https://tinyurl.com/y4wxnavx

You can find Russ @reliable.remediation
Russ Harlow – Reliable Remediation – Disaster Restoration
Google: https://g.page/r/CXogeisZHEjMEB

How do I develop a brand strategy for my business? Why is my brand important? How do I develop a personal brand?  We spend time with Maria Platusic, owner and creative director behind Platusic Design Creative Studio. An award winning branding designer, brand strategist, and Wordpress magic maker, and mom of 3.

Connect with Maria Platusic:
Website: https://platusicdesign.com/
LinkedIn: https://www.linkedin.com/in/maria-platusic-platusicdesigncreativestudio/
Facebook: https://www.facebook.com/PlatusicDesign
Instagram: https://www.instagram.com/platusicdesign/
Brand Strategy Breakdown Course: https://platusicdesign.com/design/course/

Follow the podcast at @itsjustbusinesspodcast on all the major podcasting platforms.

Connect with us:
To get in touch with us, email the podcast at [email protected].
Join us on Facebook, Instagram, or LinkedIn - we appreciate your support!
www.itsjustbusinesspodcast.com

You can find Dana @adashofboss, @dana.dowdell and @hrfanatic
Dana Dowdell – Boss Consulting – HR Consulting
Google -  https://tinyurl.com/y4wxnavx

You can find Russ @reliable.remediation
Russ Harlow – Reliable Remediation – Disaster Restoration
Google: https://g.page/r/CXogeisZHEjMEB

How can I rebrand myself and my business? How do I create an authentic brand? We talk with Amy Nubson of Amy Nubson Coaching. Amy is an experienced business coach, marketing expert, and nationally recognized speaker and female entrepreneur. Amy's passion for rediscovering one's voice, vision, and purpose guides businesses and individuals alike to personal and professional fulfillment with the clarity, courage, and confidence to be successful through her Rebrand You coaching program.

Connect with Amy Nubson:
Website: https://amynubsoncoaching.com/
LinkedIn: https://www.linkedin.com/in/fulfillment-coach/
Facebook: https://www.facebook.com/rebrandyoucoaching
Instagram: https://www.instagram.com/rebrandyoucoaching/
Your Voice Masterclass: https://lu.ma/rebrandyou

Follow the podcast at @itsjustbusinesspodcast on all the major podcasting platforms.

Connect with us:
To get in touch with us, email the podcast at [email protected].
Join us on Facebook, Instagram, or LinkedIn - we appreciate your support!
www.itsjustbusinesspodcast.com

You can find Dana @adashofboss, @dana.dowdell and @hrfanatic
Dana Dowdell – Boss Consulting – HR Consulting
Google -  https://tinyurl.com/y4wxnavx

You can find Russ @reliable.remediation
Russ Harlow – Reliable Remediation – Disaster Restoration
Google: https://g.page/r/CXogeisZHEjMEB