We all know someone who has a quote on their wall. Maybe it's Churchill, maybe it's C.S. Lewis, maybe it's that one about smiling while you still have teeth. Those little phrases are supposed to orient us — to remind us who we are and what we're here for.

But what if the most important thing you could put on your wall wasn't about you at all?

In John chapter 1, we meet John the Baptist — a man so compelling that crowds were flooding out of Jerusalem to hear him speak. Religious authorities sent a formal delegation to interrogate him. The whole country was buzzing. And when they asked him, "Who are you?" — he had every opportunity to lean into the hype.

He didn't.

Instead, he said something that sounds almost countercultural today: I am not the one you're looking for. I'm just a voice. He's the one.

In a world that tells us to build our brand, grow our platform, and make a name for ourselves, John the Baptist modeled something radically different. His entire identity was wrapped up not in who he was, but in who Jesus is.

Today, Pastor Jeff Bucknam walks us through John 1:19–34 with a message titled "It's Not Me. It's Him."

Let's listen in.

Executive Producer: Flavius Herlo

WE INVITE YOU TO CONNECT WITH US:

WE INVITE YOU TO FOLLOW US ON SOCIAL MEDIA: