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Sven Alwerud, founder of Celerity CPG, and Sarah Gordon, VP of Marketing at Evergreen, share their tried-and-true tactics for leveraging retail media to boost product velocity. Find out how advertising directly on retailer websites and apps can empower you to compete with big CPG on an emerging brand's budget. We'll discuss how to set up high-ROI campaigns, target the right keywords and audiences, allocate your budget wisely, and use retailer-specific tricks to help you succeed on the shelf.
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3030 ratings
Sven Alwerud, founder of Celerity CPG, and Sarah Gordon, VP of Marketing at Evergreen, share their tried-and-true tactics for leveraging retail media to boost product velocity. Find out how advertising directly on retailer websites and apps can empower you to compete with big CPG on an emerging brand's budget. We'll discuss how to set up high-ROI campaigns, target the right keywords and audiences, allocate your budget wisely, and use retailer-specific tricks to help you succeed on the shelf.
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